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Origin Electronics Named Distributor for Lattice Semiconductor in Greater China
Lattice Is Flagship Partner of Origin Electronics Asia, a New Division of Nu Horizons Electronics Asia Pte Ltd
HILLSBORO, OR--(Marketwire - 04/13/09) - Lattice Semiconductor (NASDAQ:LSCC - News) today announced that effective immediately Origin Electronics, a division of Nu Horizons Electronics Corp. (NASDAQ:NUHC - News), will distribute the full range of Lattice products in Greater China. Nu Horizons announced the formation of Origin Electronics on April 8.
"Lattice is extremely pleased to welcome Origin Electronics as our distribution partner in China and Taiwan," said Stacy Fender, Lattice's Corporate Vice President of Sales. "There is no question that Origin Electronics will provide superb customer and logistical support. Of equal importance, the Nu Horizons business model and culture have always emphasized demand creation, and we are confident that Origin Electronics will deliver those same results for Lattice."
"Origin Electronics is very excited to join forces with Lattice," said Wendell Boyd, President of Nu Horizons Electronics Asia. "We will work closely together to develop new opportunities for both companies in the Asia Pacific region. Lattice's substantial product portfolio and leadership position in the programmable logic market will provide our customers with innovative product choices and world-class customer service."
"As the recent announcement of its LatticeECP3 FPGA family demonstrates, Lattice consistently sets the standard for cutting-edge programmable logic products as well as customer support," said Chua Hai Yen, General Manager for Origin Electronics. "The Lattice product portfolio of FPGAs, CPLDs, Programmable Clock and Power Management devices, software design tools and IP cores is second to none."
About Origin Electronics Asia
Origin Electronics Asia is a new division of Nu Horizons Electronics Asia Pte Ltd. Established in April 2009 and headquartered in Hong Kong, Origin Electronics currently has presence in China (Hong Kong, Shanghai, Shenzhen) and Taiwan. For more information, please visit the company's website, www.origin-electronics.com.
About Lattice Semiconductor
Lattice is the source for innovative FPGA, PLD and Mixed Signal programmable logic solutions. For more information, visit www.latticesemi.com
Lattice Semiconductor Corporation, Lattice (& design), L (& design), LatticeECP3 and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.
Contact:
EDITORIAL/READER CONTACT:
Brian Kiernan
Corporate Communications Manager
Lattice Semiconductor Corporation
503-268-8739 voice
503-268-8193 fax
brian.kiernan@latticesemi.com
Wendell Boyd
President
Nu Horizons Electronics Asia
+ 852 3511 9988
wendell.boyd@nuhorizons.com
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