Pandora Adds to Midwest Advertising Sales Team With Two More Hires

Rounds out Team With AOL Sales and Millward Brown Media Research Experience

• Press Release
• Source: Pandora Media
• On Monday November 17, 2008, 6:53 pm EST

OAKLAND, CA--(MARKET WIRE)--Nov 17, 2008 -- Pandora Media, Inc. (www.pandora.com), the premier provider of personalized radio service online, announced today the hire of Robert Thiel as sales manager and Katy Manatt as program manager for the Midwest region. Previously Thiel was a senior account executive with Gorilla Nation Media, an online advertising representative firm, and Manatt was an account executive and senior research analyst with Dynamic Logic, a division of Millward Brown.

"As we continue to shore up the talent of our Midwest ad sales team, we're fortunate to attract professionals like Robert and Katy, whose respective backgrounds and experience add to the knowledge base of the Chicago office," said Cheryl Lucanegro, vice president of advertising sales for Pandora. "Our goal is to create a collaborative environment that leverages the experience of every team member."

Prior to Gorilla Nation Media where he grew revenue 59% year-over-year, Thiel was a sales associate with AOL Media Networks where he worked with major national brands such as Kellogg's, E*Trade and Nintendo. Before joining Dynamic Logic, Manatt was a research analyst for Arkansas Tech University Behavioral Sciences division.

About Pandora

Pandora (www.pandora.com) is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, Apple and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 30 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than seventeen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter & Gamble, and Nike.

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