Parker Booth Promoted to President and CEO of Organic Alliance, Inc.

Executive with 30+ Years Senior Management Experience Helps Company Deliver Certified-Organic, Fair Trade Fresh Foods and Build Marketplace Momentum

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SALINAS, Ca.--(BUSINESS WIRE)--The Board of Directors of Organic Alliance, Inc. (Pink Sheets: ORGC), announced today that President and Chief Operating Officer Parker Booth has been promoted to Chief Executive Officer effective December 1, 2009. Booth, age 54, will continue to serve as president of the company.

Tom Morrison, who previously served as Chairman and Chief Executive Officer, will remain Chairman of the Board and continue to be actively involved in the company. Organic Alliance, Inc., is a provider of best quality, fair trade certified-organic and conventional fresh foods in the global marketplace.

“In his tenure as President and COO, Parker has made very significant contributions to the company’s business development and structure,” said Morrison. “Parker has established excellent grower relationships, a superb network of expert growers, packers and shippers and has built a strong operating team for our new company.” According to Morrison, since joining Organic Alliance, Inc., Booth has been instrumental in delivering growth and profitability by creating new business strategies and a strong foundation for continuing success. “Parker has taken an emerging company from zero revenue to a current running rate of over $1M in monthly sales revenue in just five short months, achieving this milestone despite having to operate in one of the toughest economies since the 1930’s,” Morrison said. “He has built an exceptional sales and marketing team that consistently meets and exceeds their goals, and we are confident this growth rate will continue into 2010.”

In his current position, Booth has not only built the company’s international grower alliance but has also advanced the organization’s commitment to establishing a stable, year-round supply of organic and fair trade fresh foods. “Parker has opened up a vibrant European Division that we believe offers Organic Alliance significant growth opportunities in 2010 while continuing to expand our base business in the U.S. marketplace,” said Morrison.

With multiple and expanding growing locations, products and scope of business, Organic Alliance is differentiated not only by how the company grows and markets fresh produce but also by the way it does business -- through close alliances with customers and growers, with connectivity to the earth and through partnerships based on shared interests in meeting demand for the highest quality fresh foods. “The world marketplace is ever-changing, and Organic Alliance is poised to evolve with it,” said Booth. “We are agile, forward-looking and well-positioned to capitalize on the trends and economic forces that will shape our business and industry in the future.”

About Organic Alliance

Organic Alliance, Inc., brings together a unique alliance of respected growers, packers and shippers from around the world in order to source, market and distribute best-quality certified-organic and conventional food products that are fairly traded and fairly priced. Crops are grown, packed and shipped under Organic Alliance supervision using advanced quality, food safety and sustainable agriculture practices. The company’s Approved Origins™ Program delivers not only on-demand traceability but transparency in all business-critical practices, including leading-edge processes, continuous improvement and workforce fairness. To find out more about Organic Alliance products, contact the company at 831-240-0295 or visit www.organicallianceinc.com.

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