Percy Jackson Cast Electrifies Sunset Strip with the World's First "Lightning Billboard"

• Press Release
• Source: Fox Filmed Entertainment
• On 12:00 pm EDT, Monday October 26, 2009

LOS ANGELES--(BUSINESS WIRE)--Hollywood’s famed Sunset Strip has long been a pop culture epicenter, but on October 28 it will truly electrify the motion picture capital of the world when it gets struck by lightning – courtesy of some history-making Hollywood magic – as the cast of the upcoming film PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF ignites the world’s first “Lightning Billboard.”

Fans of the best-selling Percy Jackson books by Rick Riordan (the film is based on the debut novel), are invited to attend this unique event, and meet the cast members who bring the story’s beloved characters to life.

Attending the event will be two of the film’s exciting young stars: Logan Lerman (“3:10 to Yuma”) who portrays Percy; and Alexandra Daddario (“The Baby-Sitters”), who stars as another demi-god, Annabeth, daughter of Athena.

Additional star wattage will be provided by expected attendees Pierce Brosnan (“Mamma Mia”), who portrays Chiron, the Centaur who runs a special camp for these demigods called Camp Half Blood; Melina Kanakaredes (“CSI:NY”), who portrays Athena, daughter of Zeus; and Kevin McKidd (“Grey's Anatomy”), who plays Poseidon.

Emitting 1.2 million volts of pure lightning (enough to light several homes), the PERCY JACKSON Lightning Billboard is located at 8755 Sunset Boulevard in West Hollywood. The modern and unique marketing tool employs some time-tested technology: its “lightning” is powered by a transformer invented 100 years ago by scientist Nikola Tesla, one of the key figures in the birth of commercial electricity.

As the film’s title suggests, lightning is a key element of the story, set in a modern world where the twelve Gods of Mount Olympus (perched 600 stories above the planet on New York’s landmark Empire State Building) are alive and are creating a new race of young mythological heroes who are demigods -- half mortal, half god. Percy, the teenage son of Poseidon, is suspected by Zeus of stealing his lightning bolt, the universe’s most powerful weapon. To prove his innocence and avoid a devastating war among the gods, Percy embarks on a transcontinental odyssey to find the real thief. Along his journey, he confronts fierce enemies determined to stop him, and attempts to save his mother from the deadly clutches of another Greek god, Hades.

PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF strikes theaters everywhere February 12, 2010.

About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures and Twentieth Century Fox Animation.

for Fox Filmed Entertainment
Melinda Wood, 310-369-2312