Philips Sets Flat-Panel TVs Free with U.S. Launch of Wireless HDTV Link

Product now available at leading U.S. retailers

• Press Release
• Source: Philips Electronics
• On 8:40 am EDT, Wednesday October 21, 2009

STAMFORD, Conn.--(BUSINESS WIRE)--Philips Electronics (NYSE:PHG, AEX: PHI) today confirmed U.S. retail availability for its much-anticipated Wireless HDTV Link (SWW1800/27) that uses innovative technology to wirelessly deliver superior high-definition TV picture quality (up to 1080p) without ruining the aesthetics of the home. Unsightly wires are a digital burden of the past with the Philips Wireless HDTV Link which replaces the cables that connect the HD cable set-top box, HD satellite receiver, Blu-ray player and gaming console to a HDTV.

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Just in time for holiday gift-buying, Philips Wireless HDTV Link is currently available for purchase at amazon.com and dell.com with a manufacturer’s suggested retail price of $799. It will be sold at Sam’s Club, samsclub.com and Costco.com beginning November 2009. The company will expand the product’s national brick and mortar retail availability in late fourth quarter 2009 and early 2010.

“Wireless HDTV Link is technology that consumers are demanding – and Philips’ wireless product provides solid HD performance and improves aesthetics of the home without the cost or hassle of a custom installation,” said Nico Riggio, Vice President, P&A/AVM, Philips Consumer Lifestyle.

With Philips Wireless HDTV Link, you can relocate your HD devices (set-top box and other AV components) up to 75 feet away from the TV without signal loss or degradation. The Wireless HDTV Link also offers an alternative to costly, labor-intensive in-wall custom installation and a solution where in-wall custom installation is impossible (concrete, stone or brick walls).

The Wireless HDTV Link allows you to connect four AV devices to your TV, two digital HDMI^™ connections and two component connections. Users have the freedom to switch between these devices simply and quickly, without having to change cables and plugs in between uses.

Philips Wireless HDTV Link is one of the first digital wireless technologies that transmits up to a 1080p HD signal and negates the need for cables, combining form and function. The receiver is specially designed to fit behind standard TV wall mounts so that it is out of sight and won’t ruin the aesthetics of the room.

Make your TV wire free

• Place your HDTV at the best location in the room without the burden and limitations of multiple HDMI and AV cables running across the walls
• Relocate your AV components (Blu-ray players, cable and satellite set-top-boxes, game consoles, DVD players) out of sight for a better aesthetics of your living room
• Place your HDTV anywhere within a room even in challenging areas such as above fireplaces or in passageways
• Bring the best quality high-definition TV signal (up to 1080p) wirelessly to a projector on the ceiling without the cables

Enjoy HD without constraints

• Digital transmission of up to 1080p – the signal is never compressed and retains all the attributes as if it were transmitted through a standard HDMI cable
• Operates anywhere within a 75-foot range of the TV – in an entertainment center or on the other side of the room – without signal loss or degradation
• Connects to up to four devices: two HDMI connections and two component video inputs

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and designs into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure entertainment and oral healthcare.

News from Philips is located at www.philips.com/media.

HDMI is a trademark of HDMI Licensing LLC.

Philips Consumer Lifestyle
Ilissa Wood, 203-351-5039
ilissa.wood@philips.com
or
MS&L Worldwide
Megan McGovern, 404-870-6852
megan.mcgovern@mslworldwide.com