Phitek to Showcase New Passenger Enthralling, Cost Reducing, Solutions

• Press Release
• Source: Phitek Systems Limited
• On 5:41 pm EDT, Tuesday October 6, 2009

PALM SPRINGS, Calif., Oct. 6 /PRNewswire/ -- Phitek Systems Limited, the global leader in advanced electro-acoustic technologies, announced today that it will be showcasing its revolutionary SmartShuttle(TM) connector system and V3D(TM) Surround Sound Module at booth 260 at the 30th WAEA Exhibition in Palm Springs.

SmartShuttle(TM) represents a revolutionary approach for connecting airline and passenger owned peripherals to modern in-flight entertainment systems.

SmartShuttle(TM) seamlessly integrates wired and wireless headphones, video, data and power connectors into a single shuttle device, which then effectively manages the flow of media and information between passenger and IFE system.

Roy Moody, GM Connectivity for Phitek says that the SmartShuttle(TM) incorporates a sophisticated and powerful suite of upgrades, including integrated active noise cancellation, surround sound, and wireless headphone technology.

"This combination of capabilities provides airlines with unprecedented flexibility in configuring connector options at the seat and future-proofs their IFE investment from the uncertainties of the next generation of consumer technology.

"SmartShuttle(TM) is a lightweight solution relying on a simplified cabling architecture. Estimated fuel savings yield a payback period of less than two years representing a compelling proposition to those airlines exploring opportunities to reduce costs," says Moody.

In addition to SmartShuttle(TM), Phitek will also be showcasing its V3D(TM) Module at this year's WAEA Exhibition. The V3D(TM) Module provides an authentic reproduction of sound for all types of media and is easily retrofitted without requiring changes to IFE hardware or cabling.

"Phitek's V3D(TM) Module delivers a realistic sound experience as well as allowing passengers to fully customize their audio environment," says Moody.

Moody adds that the V3D(TM) Module also includes proprietary signal processing to emphasize the voice component of audio content, providing improved intelligibility at comfortable listening levels for the hearing impaired.

Phitek Systems also announced this week that V Australia has selected the company's V3D(TM) Surround Sound Module and Stratus noise cancellation headphones for fleet-wide installation.

Phitek will be presenting the V3D(TM) Module and SmartShuttle(TM) to airline customers by invitation at this year's WAEA event. To arrange an introduction to these products please contact at roy.moody@phitek.com.

About Phitek Systems Limited

Phitek Systems is the world's leading supplier of electro-acoustic technologies for audio enhancement and active noise cancellation. Focused on innovation and invention, Phitek provides global customers with creative solutions for the effective reduction of ambient noise based on its patented Active Noise Rejection (ANR(TM)) technology.

Phitek ANR(TM) was originally developed for use in commercial passenger aircraft where background noise is insidious leading to hearing loss, fatigue and stress. Today, Phitek ANR(TM) is used by more than 50 airlines worldwide, servicing more than 15 million passengers each year. The technology works by measuring the noise field close to the ear and then calculating an "antinoise" response, which is sent to the headphone speaker. The noise and antinoise signals combine to yield near silence. Phitek ANR(TM) is very effective at reducing background noise and unlike alternatives tunes its response to suit prevailing noise conditions.

Beyond aviation Phitek ANR(TM) technology is utilized by many of the biggest brands in audio and mobile music and has been recognized by leading publications including Wired Magazine, PC Magazine and Macworld as "best-in-class." Phitek's impressive portfolio of patented solutions spans commercial aviation, consumer audio and mobile telephone segments in both in-ear, and on-ear formats. The company is a member of CSR's Bluetooth eXtension partner programme and is active in developing world first solutions for Bluetooth monaural and binaural applications.

Phitek is headquartered in Auckland, New Zealand with offices located in Hong Kong and Shenzhen - China, Lausanne - Switzerland, Tokyo - Japan and San Jose - United State of America.

For more information about Phitek Systems Limited visit www.phitek.com

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