PhotoMedex Announces New Formula for DNA Reparation Neova® DNA Repair Factor Nourishing Lotion

Unique Formula Combines DNA Repair and Copper Peptides in First Combination Therapy Product on the Market

• Press Release
• Source: PhotoMedex, Inc.
• On 10:00 am EDT, Tuesday September 15, 2009

MONTGOMERYVILLE, Pa.--(BUSINESS WIRE)--PhotoMedex, Inc. (Nasdaq:PHMD - News) a leading provider of advanced dermatology, clinical skincare and medical laser products, today announced Neova^® DNA Repair Factor Nourishing Lotion, the newest addition to its renowned Neova brand of skin and hair products. This breakthrough formula is the first product on the market to combine the restorative powers of Neova’s patented AHK Copper Peptide Complex^® with advanced DNA repair and enhanced moisturizing properties to effectively reverse the damage and regenerate skin.

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Neova DNA Repair Factor Nourishing Lotion is a unique progressive regenerating skin lotion specifically formulated to repair DNA damage and reverse the premature aging effects of environmental damage to the skin, known as “photoaging,” resulting from exposure to the sun’s ultraviolet (UV) radiation.

“DNA damage is an inevitable result of repeated exposure to the sun’s UV radiation, and if DNA damage is not repaired properly and quickly, the visible damage to the supporting structure of the skin appears as premature aging,” explained Leonard M. Patt, Ph.D., Director, Research & Development. “DNA becomes damaged as the result of two processes in the skin, normal cellular metabolism and through repeated exposure to ultraviolet radiation. We developed DNA Repair Factor Nourishing Lotion to target the UV induced DNA damage so physicians can now give their patients the benefit of the most comprehensive and effective skin regenerating therapy possible.”

About Neova DNA Repair Factor Nourishing Lotion

Neova DNA Repair Factor Nourishing Lotion represents a breakthrough in clinical skin care. It identifies DNA damage and speeds the repair process, combats the consequences of UV-induced photoaging, reduces the signs of collagen degradation, and super-hydrates skin tissue. Recommended for all skin types, it is ideally suited for photodamaged skin types.

There are several key components that set this new nourishing lotion apart from other skin therapies. Neova’s AHK Copper Peptide Complex is a patented delivery system that uses the body’s own natural protective carrier to deliver micronutrients vital to skin health directly to the cells to maximize the restorative benefits. Heliomoduline^®, a concentrated blend of peptides, purified from cotton seed, identifies UV-caused DNA damage and stimulates the body’s natural repair process. Hydrolized Collagen optimizes collagen production. Prodew® provides advanced hydration by replicating the skin’s natural moisturizing factors. Together, these 4 key performance ingredients repair damage and return skin to its healthy state.

“For more than 12 years we have delivered leading edge therapeutic skin care products, and we continue to set the bar higher with products like DNA Repair Factor Lotion,” added Barbara Hayes, Director of Marketing, Aesthetic Products. “This is the first in a line of exciting new products we’ll launch in this category, extending our leadership in this next-generation-market by delivering the most advanced, most effective clinical skin care products available.”

Like all Neova products, DNA Repair Factor Nourishing Lotion is part of a medically recommended skin care program. It is available through dispensing dermatologists and plastic surgeons. For more information visit www.nextderm.com or contact the Customer Service department at 888-966-1010.

About PhotoMedex

PhotoMedex develops proprietary excimer laser and fiber optic systems and techniques directed toward dermatological applications, with FDA 510(k) clearances to market the XTRAC^® laser system for the treatment of psoriasis, vitiligo, atopic dermatitis and leukoderma. The Company is a leader in the development, manufacturing and marketing of medical laser products and services. PhotoMedex also develops and markets products based on DNA Repair and its patented, clinically proven Copper Peptide technology for skin health, hair care and wound care. PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, and salons. ProCyte brands include Neova^®, Ti-Silc^®, VitalCopper^®, Simple Solutions^® and AquaSanté^®.

In addition, as a result of the recent merger with PhotoTherapeutics, PhotoMedex now researches, develops and manufactures non-laser light devices for the treatment of clinical and aesthetic dermatological conditions and adds the Omnilux™ products to its portfolio. The Omnilux products incorporate a new technology based on narrowband Light Emitting Diodes (LEDs) to treat a wide range of dermatological conditions including acne, photodamage, and skin rejuvenation.

This press release includes forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on managements’ current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements.

Company Contact:
PhotoMedex, Inc.
Dennis McGrath, CEO
215-619-3287
info@photomedex.com
or
Investor Contacts:
Lippert/Heilshorn & Associates, Inc.
Kim Sutton Golodetz, 212-838-3777
Kgolodetz@lhai.com
or
Bruce Voss, 310-691-7100
Bvoss@lhai.com