Priceline.com® Added To S&P 500 Index

• Press Release
• Source: Priceline.com Incorporated
• On 9:16 am EDT, Friday October 30, 2009

NORWALK, Conn.--(BUSINESS WIRE)--Priceline.com® (NASDAQ: PCLN - News) announced today that Standard & Poor’s will add priceline.com’s common stock to the S&P 500 Index after the close of trading on a date to be announced. Priceline.com will be added to the S&P GICS (Global Industry Classification Standard) Internet Retail Sub-Industry index.

Related Quotes

Symbol	Price	Change
PCLN	216.12	-4.60

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The S&P 500 is an index of 500 large-cap common stocks actively traded on either the NYSE or NASDAQ. In addition to the Dow Jones Industrial Average, the S&P 500 is one of the most widely followed indexes of large-cap U.S. stocks.

Also this week, priceline.com announced that it had been added to the NASDAQ-100 Index®, effective at the start of trading yesterday.

About Priceline.com^® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN - News) www.priceline.com provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also licenses its business model to certain independent and international licensees.

For Press Information:
Brian Ek, 203-299-8167
brian.ek@priceline.com
or
For Investor Relations:
Matthew Tynan, 203-299-8487
matt.tynan@priceline.com