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PurePlay Grows to 1.7 Million Players, Continuing Its Leadership Among Legal Online Poker Sites

PurePlay Poker Site Thrives Despite Tough Economy

marketwire
Press Release Source: PurePlay On Tuesday January 13, 2009, 8:00 am EST

SAN FRANCISCO, CA--(MARKET WIRE)--Jan 13, 2009 -- PurePlay, the largest legal U.S. play-for-cash online poker destination, today announced it achieved record growth in 2008. Despite the difficult economic times, PurePlay's 1.7 million-strong player base doubled during the year, making it more than 10 times the size of its nearest competitor.

"Our membership base remains unmatched among legal U.S. play-for-cash poker sites," said PurePlay CEO Jason Kellerman. "Our growth in 2008 validates our business model, which is to provide entertaining, challenging and financially rewarding opportunities to play poker with zero risk of losing money. We believe that our approach is geared for success at any time, but never more than now in today's economy where 'thrift,' 'value' and 'risk-free' are watchwords in every household."

PurePlay's members agree. "Playing on PurePlay is easy, fun and safe. That's important to me as a retiree with a fixed income," said Gilbert Geraci of Jersey City, New Jersey. Geraci is a recent winner of one of PurePlay's World Series of Poker* tournaments awarding a free seat to the WSOP* Main Event in Las Vegas. "It's also a great business proposition, with an unbeatable return-on-investment -- potentially millions with no chance whatsoever of my losing any money when I play at the WSOP tournament in Vegas," Geraci added.

About PurePlay

San Francisco-based PurePlay is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs with venture capital financial backing. The poker site, which launched in November 2005, has awarded over $4 million and today is the fastest growing legal online cash poker destination with 1.7 million players.

*World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with PurePlay.com or its products, services, promotions or tournaments.

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