Radiant Systems Expands Relationship with San Francisco Giants

New loaded-ticket program capitalizes on technology to give fans more value for game ticket price

• Press Release
• Source: Radiant Systems, Inc.
• On 9:33 am EDT, Tuesday September 8, 2009

ATLANTA--(BUSINESS WIRE)--Radiant Systems, Inc. (Nasdaq: RADS - News) announced today a new agreement with the San Francisco Giants to be a key provider of the new loaded-ticket system, a season-ticket-holder incentive deemed so successful by team officials that they have taken steps to open the program to all fans at AT&T Park.

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“We looked at a number of ticket-technology systems, but the Quest solution really stood out based on what we are trying to achieve in the future,” said Russ Stanley, managing vice president of ticket services and client relations for the San Francisco Giants. “We originally tested the concept in a limited area with our season-ticket holders during the renewal process and had great success. I am so pleased with where we are now, that we have gone ahead and moved on to offering loaded tickets to individuals with single-game tickets. The only limiting factor to this program is our imagination.”

Combining Uptix, (a joint venture between Givex and Tickets.com) and the Quest solution, loaded tickets allow extra monetary value to be added to a game-day ticket for use at concession stands as well as in premium food and beverage areas. Teams can use loaded tickets to offer incentives to fans in certain sections or attract season ticket holders by storing data on each ticket, including cash value or vouchers for specific uses. Ticket purchasers can also use the loaded-ticket option to store cash value on their own tickets or on tickets being given as gifts.

The Quest VersaTerm and V-Touch hardware, along with more than 300 Symbol LS2208 barcode scanners by Motorola give the San Francisco Giants fans the ability to easily redeem loaded tickets at concession areas and from premium seats at AT&T Park.

Deciding to test the technology on a small, specific audience, the Giants unveiled the loaded-ticket program to season-ticket holders in the view-reserved infield seats at AT&T Park. By offering a $5 credit on each ticket, the team realized a 10 percent increase in renewals within the targeted section. The Giants knew this technology could keep them ahead of industry downturns, as baseball clubs around the country report drops in ticket sales.

When paired with the Quest solution, loaded tickets offer venues the opportunity to tailor special incentives to fans and increase sales. One great benefit of the Quest solution is its ability to seamlessly integrate with other programs creating a system that gives sports teams the ability to implement exciting and cutting edge offers to fans.

“Fans want something exciting and entertaining when they arrive at the ballpark,” said Scott Kingsfield, president of the sports and entertainment division at Radiant Systems. “The Quest solution allows teams to be as creative as possible, without ever needing to change venue technology. We stay right in step with every idea and each new incentive.”

About Radiant Systems, Inc.

Headquartered in Atlanta, Radiant Systems, Inc. (Nasdaq: RADS - News) is a global provider of innovative technology to the hospitality and retail industries. For more than two decades, Radiant’s point of sale hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues. Radiant has offices in North America, Europe, Asia and Australia. For more information, visit www.radiantsystems.com

About the San Francisco Giants and AT&T Park

The San Francisco Giants of the National League is one of the oldest franchises in Major League Baseball. Boasting a 126-year history, the team moved to San Francisco from New York in 1958 playing a total of 42 years in Seals Stadium and Candlestick Park before moving into their current home at AT&T Park in 2000.

Since opening its gates in 2000, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 28 million spectators have witnessed a trio of playoff appearances, the 2002 World Series and a bevy of magical moments. Barry Bonds established his own historical stage on the shores of McCovey Cove, from his record-setting 71st home run in 2001 to the all-time home run record (762 HRs) in 2007. Likewise, the euphoria that surrounded the Giants' pennant clinching win in 2002 is forever etched upon the San Francisco sports landscape. The ballpark was the center of the baseball universe when it hosted the 78th Major League Baseball All-Star Game on July 10, 2007. In 2008, the Giants celebrated the team's 50th year in San Francisco. AT&T Park has also played host to some of music's biggest acts, including the Rolling Stones, Bruce Springsteen and the E-Street Band and Green Day.

Off the field, the Giants have one of the premier community outreach programs in professional sports, becoming the first team to implement a 100 percent participation program, involving every player, coach and uniformed staff member in at least one community project throughout the season. Through its community outreach programs, the Giants work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community.

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are the Company’s reliance on a small number of clients for a large portion of its revenues, fluctuations in its quarterly results, its ability to continue and manage its growth, liquidity and other capital resources issues, competition and the other factors discussed in detail in the Company’s periodic filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Radiant Systems, Inc.
Nyree Allen, 770-576-7195
nyree.allen@radiantsystems.com