Rapidly Growing Colombian Port to Implement Navis SPARCS Solution

Sociedad Portuaria Regional de Barranquilla Upgrades In-House System with Navis Software to Improve Productivity

• Press Release
• Source: Zebra Enterprise Solutions
• On 8:01 am EDT, Tuesday September 15, 2009

OAKLAND, Calif.--(BUSINESS WIRE)--Zebra Enterprise Solutions, a division of Zebra Technologies Corporation (Nasdaq:ZBRA - News), announced today that the Sociedad Portuaria Regional de Barranquilla (SPRB), located on the northern coast of Colombia, upgraded its in-house terminal operating system (TOS) of nearly two decades to Navis^TM SPARCS to improve operations and productivity in the thriving Caribbean market.

Related Quotes

Symbol	Price	Change
ZBRA	27.49	+0.06

{"s" : "zbra","k" : "c10,l10,p20,t10","o" : "","j" : ""}

SPRB is one of the largest multi-purpose terminals in Colombia, handling a majority of the country’s steel and bulk products. For 15 years, SPRB owned its in-house TOS software before deciding to implement the Navis SPARCS solution to increase performance and efficiency.

“Navis SPARCS was the most robust option for us. It was the best way to optimize the use of our equipment and boost productivity in the terminal, delivering increased value to our customers,” said Pablo Riveira, Port Operations Director. “Barranquilla is the largest city in the Northern coast of Colombia and a prime industrial and commercial sector of the Caribbean coast. The Navis system will help us handle the increased amount of imports and exports as Baranquilla grows.”

The Navis SPARCS operating system is the leading software solution for real-time graphical planning and control of container terminals. It allows for advanced optimization and productivity, increased yard utilization and reduced labor and equipment costs and can be tailored to tackle unique characteristics of any terminal operation.

“As part of our investment strategy, we plan on doubling the amount of containers moving through the terminal in the next five years and ultimately grow our capacity to 400,000 twenty-foot equivalent units (TEU) in the next 25 years,” said Riveira, who added that SPRB has a current TEU of 100,000. “Without Navis, it would be very difficult to achieve this growth.”

The Navis system will allow SPRB to integrate terminal operations to increase responsiveness, improve service levels and reduce operating costs. The PrimeRoute software application, included within Navis SPARCS, will allow the port to increase straddle and terminal tractor utilization and provide comprehensive, real-time monitoring of their operations as well as comprehensive statistical performance reporting for management.

Bill Walsh, General Manager at Zebra Enterprise Solutions, believes the SPARCS software will be a critical component in helping the terminal to deliver on its long-term growth plan.

“Navis SPARCS software is the system that will take SPRB to the next level to support its anticipated growth,” Walsh said. “SPARCS unique combination of functional capabilities and built-in best practices will put SPRB on track to achieving its 25-year growth plan of increasing size and shipping capabilities.”

About Zebra Enterprise Solutions

Zebra Enterprise Solutions, a division of Zebra Technologies Corporation, extends Zebra’s reach beyond passive RFID by employing state-of-the-art software and hardware solutions to locate, track, manage, and optimize high-value assets, equipment and people across the world’s largest supply chains. Whether tracking containers through a port, optimizing parts for manufacturing, or managing ground support equipment at an airport, the real-time asset management solutions from the combination of Navis, WhereNet, proveo, and Multispectral Solutions provide improved visibility and velocity to gain measurable business improvements. Utilizing products that are based on ISO/IEC 24730-2, Cisco CCX Wi-Fi, precision GPS, and UWB technologies, Zebra Enterprise Solutions offers a wide range of location solutions that are "application matched," enabling its customers to put the right asset in the right place at the right time. For more information about Zebra Enterprise Solutions visit http://www.zebra.com/zes.

About Zebra Technologies

Zebra Technologies Corporation (Nasdaq: ZBRA - News) provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra’s core technologies include reliable on-demand printer and state-of-the-art software and hardware solutions. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide. For more information about Zebra’s solutions visit http://www.zebra.com.

Zebra Enterprise Solutions
Orlando De Bruce, +1-510-267-5052
odebruce@zebra.com
or
Ogilvy Public Relations Worldwide
Ojas Naik, +1-312-397-6008
ojas.naik@ogilvypr.com