Rentrak Announces Box Office Numbers for Weekend of October 23, 2009

• Press Release
• Source: Rentrak Corporation
• On 1:59 pm EDT, Sunday October 25, 2009

LOS ANGELES, Oct. 25 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT - News), today announced the weekend theatrical box office estimates for the weekend period of October 23 through October 25, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, October 25, 2009 include:

    Rank   Title                       Distributor   Weekend Gross Locations
    ----   -----                       -----------   ------------- ---------
      1    Paranormal Activity         Paramount       $22,000,000      1945
      2    Saw VI                      Lionsgate       $14,800,000      3036
      3    Where The Wild Things Are   Warner Bros.    $14,420,000      3735
      4    Law Abiding Citizen         Overture Films  $12,713,000      2890
      5    Couples Retreat             Universal       $11,097,140      3074
      6    Astro Boy                   Summit
                                        Entertainment   $7,017,000      3014
      7    The Stepfather              Sony             $6,500,000      2734
      8    Cirque Du Freak: The
            Vampire's Assistant        Universal        $6,347,970      2754
      9    Cloudy With A Chance Of
            Meatballs                  Sony             $5,600,000      2741
     10    Zombieland                  Sony             $4,300,000      2447
     11    Amelia                      Fox Searchlight  $4,025,000       818
     12    A Serious Man               Focus Features   $1,128,636       176

    Weekend of 10/23/09 to 10/25/09

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts:  Rogers & Cowan for Rentrak Corporation
               Sallie Olmsted                     Amanda Bartz
               (310) 854-8124                     (310) 854-8151
               solmsted@rogersandcowan.com        abartz@rogersandcowan.com

Buzz up!