Rentrak Announces Top Ten Movies-On-Demand Titles for Week Ending October 11, 2009

-- Rentrak's OnDemand Essentials Measures Video-On-Demand Television at a Full Census Level --

• Press Release
• Source: Rentrak Corporation
• On 7:00 am EDT, Friday October 16, 2009

PORTLAND, Ore., Oct. 16 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT - News), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

According to the company's OnDemand Essentials service, the top ten most-viewed titles, per data collected from October 5 through October 11, 2009 include:

    Rentrak Top Ten VOD Titles

                                                   VOD                    BOX
                                                  RELEASE      MPAA     OFFICE
    RANK   TITLE                    STUDIO         DATE        RATING     ($M)

    1   X-Men Origins: Wolverine    Fox          09/29/2009    PG-13     179.9
    2   Ghosts Of Girlfriends Past  Warner Bros. 09/22/2009    PG-13      55.3
    3   Hannah Montana: The Movie   Buena Vista  10/02/2009    G          79.6
    4   My Life in Ruins            Fox          10/06/2009    PG-13       8.7
    5   Observe and Report          Warner Bros. 09/22/2009    R          24.0
    6   Fighting                    Universal    09/23/2009    PG-13      23.0
    7   Adventureland               Buena Vista  09/24/2009    R          16.0
    8   Dance Flick                 Paramount    09/15/2009    PG-13      25.7
    9   Sunshine Cleaning           Overture     09/23/2009    R          12.1
    10  Fast & Furious (2009)       Universal    09/10/2009    PG-13     155.1

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate.

© Rentrak Corporation 2009 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com.

    Contacts:   Sallie Olmsted/Amanda Bartz
                Rentrak Corporation
                310-854-8124/8151

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