Reportlinker Adds Global Infomercials Industry

• Press Release
• Source: Reportlinker
• On 12:11 pm EDT, Friday October 16, 2009

NEW YORK, Oct. 16 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds Global Infomercials Industry

http://www.reportlinker.com/p0155033/Reportlinker-Adds-Global-Infomercials-Industry.html

The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird's eye view of the industry's landscape, and helps trace the undertones in the market in terms of trends, drivers and challenges. Regional markets briefly abstracted include the US, Canada, France, Germany, Italy, Russia, Spain, the United Kingdom, China, Korea, and India. The report recapitulates recent noteworthy mergers, acquisitions, and other strategic developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 132 companies worldwide.

1. INDUSTRY OVERVIEW 1

Introduction to Infomercials 1

Growth of the Infomercial Industry 1

Infomercials and Conventional Advertising - A Comparison 1

Advantages of Direct Response (DR) Advertising Over Other Formats 2

Global Economic Recession: A Boon for the Infomercial Industry2

More Primetime Slots Up For Grab For the Infomercial Marketers 3

Home: The New Hot Destination for Shopping 3

Repair Kits - A Hit Amid Falling Disposable Income 3

The Evolution of the Infomercial Sector3

Moving Beyond the 1-800 Call Center Platform 3

Male Consumers Equally Important for the DR Advertisers4

With E-Retailing DR Marketers Fly with True Colors 4

Retail: The Ultimate Goal for a DR Marketer 4

A Peak Into the History of the Infomercial Industry 4

Hitting the Right Cord 5

Infomercials: Quick and Affordable Mode of Advertising 5

Kodak Scripts a Success Story With DR TV 5

HIPsters Come Handy to Gauge the Market Standing 6

More Companies Embrace the DRTV Format6

Infomercials: The Devil Within 7

Entry of the Biggies Enrich the Sector7

Key Growth Drivers for the Infomercials Market 7

Lower Entry Barriers Make TV Shopping An Attractive Venture 7

Technology to Leverage DR TV Advertising 8

Go Green: The New Success Mantra for the DR Marketers 8

Infomercials to Cash on Urbanized Lifestyle of the Masses 8

Innovation is the Key to the Success for a DR Houseware Product 8

Key Market Constraints 9

Infrastructure Remain the Weakest Link9

Fake and Deceptive Infomercial Marketers Play Spoilsport 9

Protect Yourself!! 9

2. PRODUCT OVERVIEW 10

Introduction 10

Characteristics of an Infomercial 10

Rules to Follow by the Infomercial Advertiser 11

Classification 11

TV Infomercials or Home Shopping11

Life of an Infomercial based Merchandise 11

How to Make a Successful Infomercial?12

Factors affecting the total cost of an Infomercial 12

Table1: DR TV Start Up Cost (In US$)12

Interactive TV Shopping: The New Frontier 13

Important Forms of Interactive TV shopping 13

Internet Infomercials 13

Comparing Internet Infomercial With TV Infomercial 13

Internet Replacing TV Among the Youth13

Radio Infomercials 14

A Cost Effective Marketing Platform 14

3. MERGERS AND ACQUISITIONS 14

4. STRATEGIC CORPORATE DEVELOPMENTS 19

5. PRODUCT LAUNCHES 22

A REGIONAL MARKET PERSPECTIVE

1. THE UNITED STATES 27

Overview 27

Facts About The US Infomercial Market 27

Table 2: US Current & Future Analysis for Direct Response

Market - Annual Revenues in US$ Billion for Years 2008

through 2012 28

How the Infomercial Marketers Operate? 28

Infomercials in Politics 28

Table 3: Top 25 Houseware Products in the US with Highest

Media Spending Through Short-Form Infomercial Advertising in

2007 (Value in US$ Million) 29

Table 4: Top 25 Sports and Fitness Products in the US with

Highest media Spending Through Short-Form Infomercial

Advertising in 2007 (Value in US$ Million) 30

2. CANADA 31

DR TV Market - An Overview 31

3. EUROPE 31

European Home Shopping Sector - A Brief31

European Market Tit-Bits 31

Classification 32

TV Shopping 32

DR TV 32

iTV (Interactive TV)32

Travel Shopping 32

Europe: A Land of Vast Opportunities and Profound Challenges 32

Selecting the Right Partner is Most Crucial 33

Regulations in TV Shopping 33

Table 5: Western European Current & Future Analysis for TV

Shopping Market - Annual Revenues in US$ Billion for Years

2008 through 2012 33

Table 6: Average TV Shopping Revenues (In Euros) Per Person

in Leading European Countries - UK, Germany, Greece, Italy,

Spain, BeNeLux, and France for the Year 2007 33

3A. FRANCE 34

Home Shopping Market Overview 34

M6 Boutique La Chaine: The Trend Setter34

3B. GERMANY 34

German Tele-shopping Market34

3C. ITALY 34

Italian Home Shopping Market - Overview34

Types of TV Shopping Programmes 35

Competition Scenario 35

Digital Revolution Storms into Italian TV Households 35

Table 7: Italian Television Market: Number of Households (in

Millions), Number of TV households (in Millions), Satellite

(Direct To Home) TV Penetration (in %), and Digital Cable TV

Penetration (in %) for the Period 2006 to 2008 35

The Challenges in the Italian Turf 36

3D. RUSSIA 36

Home Shopping - Market Overview 36

3E. SPAIN 36

Home Shopping Market in Spain 36

3F. UNITED KINGDOM 37

UK Home Shopping Market 37

Table 8: UK Current & Future Analysis for Home Shopping

Market - Annual Revenues in US$ Billion for Years 2008

through 2012 37

Technological Boom Drives the DR TV Marketing Sector 37

Deregulation of Television Licensing Opens New Avenues 38

Table 9: UK Current & Future Analysis for TV Shopping Market

- Annual Revenues in US$ Million for Years 2008 through 2012 38

Logistical Implications Worry the DR Marketers 38

4. ASIA PACIFIC 38

4A. CHINA 38

Market Overview38

Table 10: Chinese Current & Future Analysis for TV Shopping

Market - Annual Revenues in US$ Million for Years 2008

through 2012 39

Eastern China: Direct Marketer's Paradise 39

Ray of Hope for Smaller Enterprises During the Financial Crisis 39

4B. KOREA 40

Korean Home Shopping Market40

Competition Scenario 40

The Retail Boom in Korea 40

4C. INDIA 41

Home Shopping Market in India 41

India: A Land of Opportunities and Challenges 41

Direct Marketing Evolves Through Digital Revolution 41

Infomercials on Mainstream Channels 42

To order this report:

Reportlinker Adds Global Infomercials Industry

http://www.reportlinker.com/p0155033/Reportlinker-Adds-Global-Infomercials-Industry.html

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    Contact:
    Nicolas Bombourg
    nbo@reportlinker.com
    US: (805)-652-2626
    Intl: +1-805-652-2626

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