Reportlinker Adds In-Game Advertising: Market Assessment and Forecasts to 2014

• Press Release
• Source: ReportLinker
• On 2:36 am EDT, Wednesday September 30, 2009

NEW YORK--(BUSINESS WIRE)--Reportlinker.com announces that a new market research report is available in its catalogue.

Reportlinker Adds In-game Advertising: Market assessment and forecasts to 2014

http://www.reportlinker.com/p0138723/Reportlinker-Adds-In-game-Advertising-Market-assessment-and-forecasts-to-2014.html

In this Industry Report

This report analyses the emerging in-game advertising sector. It includes analysis of the dynamic games advertising value chain, in-depth profiles of the major games advertising operators, forecasts brand spending and reveals the results of a survey of GroupM's digital planners.

Content

Table and charts

Executive Summary

Introduction

An agency perspective by Adam Smith, Futures Director at GroupM

Why advertise in video games?

What is game advertising?

A typology of game advertising formats

What is the reach of video games?

Are all games suited to in-game advertising?

How are ads delivered into video games?

Advertising in mobile games

Games advertising network operators

Massive

IGA WW

Double Fusion

How dynamic game advertising is used: a survey of media planners

In-game ads are predominantly virtual out-of-home display formats

What do advertisers/planners like about in-game advertising?

Tracking and measuring the effectiveness of in-game advertising

How in-game advertising is used or should be used

In-game advertising pricing and business models

Screen Digest market forecasts

Proving the viability of the business model: dynamic in-game advertising to 2008

Games advertising sales forecasts

Appendices

Tables and Charts

Ad spend forecast for dynamic in-game advertising

Game advertising typology and characteristics

In-Game advertising value chain

Potential reach for dynamic games advertising

Reach of dynamic in-game advertising

Global broadband PC households forecast

PC and consoles compared to TV households

Games advertising reach

I Am Legend poster in the game Counter Strike

HP ad in racing game Need for Speed

Proportion of console games suitable for in-game advertising

Nike billboards in Madden NFL 08

Mobile games advertising as share of paid market (þm)

Mobile games advertising: Regional breakdown (þm)

Global ad funded games downloads forecast

Mobile games advertising revenues regional breakdown

Obama Voteforchange.com billboard in EA's Burnout Paradise

Advantages of using games for advertising: Prevalence of reasons given

What are the main drawbacks of in-game advertising when compared with advertising on other media?

Who provides audience measurement and insight for games related campaigns?

Which campaign approaches would your clients consider (or have considered)?

Kentucky Fried Chicken Fully Loaded box meal with Guitar Hero: World Tour branding

KFC Rocks marketing website homepage

KFC discount coupon insert in Guitar Hero: World Tour

In-game product placement in Guitar Hero: World Tour by Kentucky Fried Chicken

eBay Motors advertising on racing cars in Codemaster's multiplatform racing game "Grid"

Average 2008 CPM rates for dynamic in-game advertising

Game advertising operator games platform coverage flowchart

Ad spend forecast for dynamic in-game advertising

Games advertising spend as a proportion of global digital advertising spending

Games advertising spend as a percentage of global online advertising spend per cent

To order this report:

Reportlinker Adds In-game Advertising: Market assessment and forecasts to 2014

http://www.reportlinker.com/p0138723/Reportlinker-Adds-In-game-Advertising-Market-assessment-and-forecasts-to-2014.html

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