Rural/Metro Wins New Contract for Non-Emergency Ambulance Services in Eugene, Oregon

• Press Release
• Source: Rural/Metro Corporation
• On 8:00 am EDT, Thursday March 12, 2009

SCOTTSDALE, AZ--(MARKET WIRE)--Mar 12, 2009 -- Rural/Metro Corporation (NasdaqCM:RURL - News), a leading provider of ambulance and private fire protection services, announced today it has been awarded a new contract as the exclusive provider of non-emergency ambulance services in Eugene, Oregon.

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Symbol	Price	Change
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Under the contract, which begins March 15, 2009, Rural/Metro will provide all non-emergency ambulance services in the city. The City of Eugene is the licensing agent for all ambulance services in the city, and Eugene Fire & EMS is the primary provider of 911 ambulance services. The contract was awarded in a competitive bidding process and includes a 3-year initial term followed by three 1-year renewal periods.

Jack Brucker, President and Chief Executive Officer, said, "Our reputation as a strong and successful partner to municipalities continues to support our business model and create regional expansion opportunities. We are very pleased to expand our ambulance operations in northwest Oregon to include the city of Eugene and have identified opportunities for future growth in the area."

The city of Eugene is located in Lane County with a population of more than 140,000 residents. It is Oregon's third-largest city and home to the University of Oregon.

Boo Heffner, Group President, added, "We look forward to integrating Rural/Metro's services with the high-quality emergency services already provided by Eugene Fire & EMS and to becoming a longstanding contributor to the medical transportation system in the community."

About Rural/Metro

Rural/Metro Corporation provides emergency and non-emergency ambulance services and private fire protection services in 22 states and approximately 400 communities throughout the United States. For more information, visit the Company's web site at www.ruralmetro.com.

SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS

The foregoing reflects the Company's views about its financial condition, performance and other matters that constitute "forward-looking" statements as such term is defined by the federal securities laws. Many of these statements are indicated by words such as "may," "will," "expect," "anticipate," "believe," "estimate," "should," "continue," "predict," "preliminary" and similar words used herein. The Company may also make forward-looking statements in its earnings reports filed with the Securities and Exchange Commission (SEC), earnings calls and other investor communications. These forward-looking statements are subject to the safe harbor protection provided by federal securities laws. These forward-looking statements are subject to numerous risks, uncertainties and assumptions, including those relating to the Company's future business prospects, working capital, cash flow, EBITDA, capital expenditures, payroll expense, repayment of debt, insurance coverage and claim reserves, unexpected governmental investigations, capital needs, operating results and compliance with debt facilities. In addition, the Company may face risks and uncertainties related to uncompensated care and its ability to collect its accounts receivable and other factors that are listed in its periodic reports filed under the Securities Exchange Act. Although the Company believes the expectations reflected in its forward-looking statements are based upon reasonable assumptions, because the statements are subject to risks and uncertainties, the Company can give no assurance that its expectations will be attained or that actual developments and results will not materially differ from those expressed or implied by the forward-looking statements. Readers are cautioned not to place undue reliance on the statements, which speak only as of the date hereof. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as may be required by law.

(RURL/G)

     CONTACT:
     Liz Merritt
     Rural/Metro Corporation
     (480) 606-3337
      
     Sharrifah Al-Salem
     FD Ashton Partners
     (415) 293-4414