Sargento Selects Grey New York as Agency-of-Record

• Press Release
• Source: Grey
• On 1:57 pm EDT, Thursday October 22, 2009

NEW YORK, Oct. 22 /PRNewswire/ -- Grey today announced that Sargento Foods Inc., a leading manufacturer and marketer of natural cheeses, has selected Grey New York, the agency's flagship office, as its advertising agency-of-record following a review.

Grey New York will be responsible for advertising creative development, strategic planning, media planning and buying and promotional marketing. A new integrated campaign is set for 2010.

Chip Schuman, Vice President of Marketing, Consumer Products Division, Sargento Foods Inc. said, "We were impressed with Grey's creativity, strategic insights, promotional marketing capabilities and passion for brand-building. Together, we look forward to driving our dynamic growth."

"We are delighted to welcome Sargento to our client roster," Jim Heekin, Chairman and CEO of Grey Group, said. "Their iconic brand is a mainstay of American life and we are pleased to partner with them on their exciting plans for the future."

About Sargento

Sargento Foods Inc., headquartered in Plymouth, Wisconsin, was founded in 1953. Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients and sauces. Sargento is owned and operated by the Gentine family, and has net sales of $900 million.

About Grey

Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (Nasdaq: WPPGY - News). Grey Famously Effective since 1917 serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, Eli Lilly, ETrade, NFL, Boehringer Ingelheim, J. M. Smucker and T.J. Maxx. (www.grey.com)

Buzz up!