Shazam Encore Debuts on App Store

New app for iPhone and iPod touch brings extra features, fast performance and slick new design

• Press Release
• Source: Shazam
• On 4:00 am EST, Monday November 9, 2009

LONDON--(BUSINESS WIRE)--Shazam, the world’s leading mobile music discovery provider, today announced the launch of its new Shazam Encore app on the App Store. Shazam has been a phenomenal success on the App Store, with over 10 million downloads to date, and Shazam Encore app will make it even easier for iPhone and iPod touch users to learn more about the music they love and go on a greater music journey than ever before.

“Since our launch on the App Store, Shazam has achieved a huge following with iPhone and iPod touch users and is now one of the most popular music apps in the world,” said Andrew Fisher, CEO of Shazam. “We have listened to our iPhone and iPod touch users and have created a new app which answers their requests to take them on an enhanced music journey that will change the way music lovers experience and learn about music.”

Shazam Encore is filled with new functionality, including:

• Improved speed performance: making it even quicker for users to tag tracks and learn more about their music.
• Music recommendations: users can discover other music similar to the track that’s been tagged to enhance their music collection and knowledge.
• Find what’s hot and popular: Shazam music charts generated by millions of other Shazamers can be accessed to help users keep up to date with the new tracks and players in the music scene.
• Search music: easily find music by artist, album or track from over 8 million songs.
• Drive and Tag: Shazam automatically enters into car mode when the iPhone is placed in an in-car dock to make it simple to discover what’s playing on the radio even when driving.

Shazam will continue to support the existing free Shazam app on the App Store with new users limited to five Tags per month. Existing Shazam users will get all of these great features they’ve come to expect from Shazam without any limitations. Additionally, the free Shazam app has been enhanced with services such as the ability to share Tags onto a Facebook mini-feed.

Fisher continues: “From launching the first mobile music recognition service in 2002, Shazam is yet again defining the way mobile users experience the music around them. And now, seven years on we’re offering Shazam fans a compelling application which will allow them to discover, acquire and share new music in more ways than ever before, while still enabling new users to download and use Shazam for free.”

Features in both Shazam and Shazam Encore:

• Share a music moment: Shazamers can send their Tags as a Tweet to followers; to their Facebook mini-feed or even as a Postcard to friends so they can add the Tag to their own collection in Shazam, as well as preview and buy direct in iTunes.
• Track the music journey: Tags now appear on Maps inside Shazam, along with the Tag history, to remind users where they were when they captured the moment.
• Learn more about the music: users can read track and album reviews and artist biographies, plus see other music from the same artist and view song lyrics.
• Personalise Tags: make it easy to capture the moment by taking and adding a photo or attach an existing picture to their Tags. These shots are then seamlessly added to the iPhone photo album.
• Store pending Tags: even when users don't have data connection, they can still capture the music moment. The pending Tag can be sent later when they are back in data coverage or WiFi connectivity.

The Shazam Encore app is available for £2.99/ €3.99/ $4.99, depending on location, from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

Both Shazam apps are live in 22 countries across the world and local language versions are available in English (UK and US), German, Italian, Spanish, French, Dutch, Portuguese and Japanese.

About Shazam Entertainment

Shazam is the world’s leading mobile music discovery application - enabling consumers to experience and share music with others across mobile devices and the internet. Since its launch as the first mobile-specific service to help users discover new music seven years ago, over 50 million people have used the service. Shazam has created a new way for users to connect to each other through their music tastes and preferences.

Headquartered in London, England, Shazam’s solutions enhance the music strategies of carriers in more than 150 countries, including AT&T, T-Mobile and Vodafone. It has deployed across multiple platforms such as iPhone, BlackBerry, Android, Symbian and Java.

The Shazam Tag Chart, generated by the company’s mobile music recognition service, is constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.

Shazam’s successes have been recognised through numerous awards, including the Mobile Entertainment Award for Best Music Service Provider.

For more information please visit www.shazam.com

The Shazam name and symbol are trademarks of Shazam Entertainment Limited.

Shazam
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