MADISON, WI--(Marketwire -12/15/11)- Shoutlet® (www.shoutlet.com), a Facebook Preferred Developer Consultant and leading enterprise social marketing system provider, today announced the successful completion of the SOC 2 audit of Processes and Controls at a Service Organization Relevant to Security, Availability, Confidentiality, and Privacy.
The SOC 2 audit standards, formerly known as a SAS 70 audit, were developed by The American Institute of Certified Public Accountants (AICPA) to establish a common audit approach to best practices regarding policies, procedures, and processes related to security, availability, confidentiality, and privacy for demonstrating a strong system of internal controls.
The successful completion of the audit conducted by BDO USA, LLP resulted in an "unqualified opinion" and demonstrates Shoutlet's commitment to effective processes and controls for delivery of high-quality services to its customers. The benefits to Shoutlet's customer base of effective processes and controls as identified by the SOC 2 audit include:
- Restriction of confidential information solely to the user
- Encryption of all sensitive social data
- Rigorous review process prior to new feature and product releases
- Independent verification of all control objectives and activities
"An organization that undergoes an SOC 2 audit demonstrates to its customers, users, and prospects that it has moved beyond startup and entrepreneurial status. It is dedication to integrity, honesty, quality, stability, and reliability; and distinguishes itself as a mature entity open to independent inspection of its practices and controls," said Robert Emkow, Certified Information Technology Auditor.
"In the world of social media, protecting customer, fan, and follower data is critical. We're proud to be the first in our category to undergo the rigorous review process that independently validates our commitment to the highest level of privacy and security for our customers," said Shoutlet CEO, Jason Weaver. "The successful completion of the audit will provide our customers with peace of mind that their information is in very safe hands."
Shoutlet provides enterprise social marketing software for companies to engage consumers online and monetize their social media communication. It includes Facebook, Twitter, and YouTube management, Social CRM, a contest platform, HTML5 web app building, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications.