Smart Energy Solutions, Inc. CEO Interview: Ed Braniff

• On 1:41 pm EDT, Tuesday September 22, 2009

67 WALL STREET, New York - September 22, 2009 - The Wall Street Transcript has just published its Alternative Energy/Clean Energy/Power Generation/Utilities Report offering a timely review of the sector to serious investors and industry executives. This 83 page feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Long Term Perspective on Alternative Energy Industry -- Leading Indicators for Alternative Energy Components Companies -- Mergers and Acquisitions in the Alternative Energy Industry -- Break Even Business Fundamentals for Carbon Free Energy Providers -- Development of Carbon Free Energy Production Infrastructure -- NAT GAS Act -- New Players in the Alternative Energy Industry -- Solar Power Cell Manufacturers Market Strategy -- Demand Response for Raw Materials for Solar Cell Production -- Alternative Energy Investment Opportunities -- Multiple Stock Winners in Carbon Free Production Industry -- Government Funding of Alternative Energy Power Providers -- Chinese Solar Energy Companies -- Alternative Energy Hedge Fund Investors -- Commodity Cycles -- Determinants of Market Valuations in the Alternative Energy Production Industry -- Carbon Emissions Statistics -- Energy Efficiency Statistics -- Innovations in Solar and Wind Power Generation -- Business Economics for Methane Based Power Generation -- Electric Vehicles Projections and Statistics-- Cap and Trade Projections and Statistics -- Development of Battery Technology -- Regulatory Environment Developments for Solar, Wind, and Alternative Energy -- Hybrid Vehicles Development and Sales Projections

Companies include: Tanfield (TAN.L); Smith Electric Vehicles U.S.; Valence (VLNC); Spire (SPIR); Newport (NEWP); MYR Group (MYRG); Primoris (PRIM); Tetra Tech (TTEK); EnerNOC (ENOC); Comverge (COMV); EnergyConnect (ECNG.OB); Calgon Carbon (CCC); and Ener1 (HEV); Westport Innovations (WPRT); Clean Energy Fuels (CLNE); Fuel Systems Solutions (FSYS); FuelCell Energy (FCEL); FEI Company (FEIC); Veeco (VECO); ATT (ATT); Landi Renzo (LR.MI); Teleflex (TFX); Royal Dutch Shell (RDS.A); Wal-Mart (WMT); Pepsico (PEP); FuelMaker; Chevrolet; GM; Honda (HMC); Itron (ITRI); Siemens (SI); American Superconductor (AMSC); GE (GE); and ABB (ABB);

In the following brief excerpt from the 83 page report, Ed Braniff, CEO of Smart Energy Solutions, discusses the outlook for the sector and for investors.

TWST: Let's start with the history of your company.

Mr. Braniff: USA Video Interactive began a journey in 1990 into the emerging videSmart Energy Solutions - the company was formed in 2004. We bought intellectual property, the patents and the products from the inventor in the beginning of 2005. We make a product that goes towards the electronics in automotive, truck, bus, motorcycle, and it is there to protect the energy in the battery so that the vehicle will always start. It's a monitoring and a patented switching technology that will disconnect the battery if anything's draining it to the point where you would have a risk of not being able to start the vehicle.

TWST: Is that the Battery Brain?

Mr. Braniff: Yes, that's the Battery Brain. We make it in our brand, which is Battery Brain, and then we also make it in other brand names for companies that are launching it under their own banner. We sell to the automotive industry in the aftermarket, we sell to new car dealers, we also sell to a lot of fleets where they put it on the trucks, and we also sell to the heavy-duty truck and bus market. This last year we came out with one for motorcycles, which is a smaller profile unit and is being marketed and tested in some of the Harley-Davidson vehicles.

TWST: Tell us about the Devisolator, your other major product.

Mr. Braniff: The Devisolator is an item that would also go on the automobile, but it is generally used by someone that is trying to protect one particular application, let's say a GPS tracking system. If that device has a lot of energy draw or can have a lot of energy draw when they put the device on, they will put our unit on it. This way in no way will that device drain the battery to the point where the vehicle won't start. What it will do is if the battery's energy is getting low, it shuts the device down. As soon as the vehicle brings the energy back up to the alternator, it turns it back on automatically, so it's a device-specific application. For example, limos and some of the military equipment have video cameras, sort of a black box for the driver that keeps track of what's happening, and they put this in front of that so that it won't cause any malfunction where the vehicle won't start.

TWST: In January you launched an intelligent switching system for the power transmission industry. Tell us about that.

Mr. Braniff: Basically, our technology is a software. We've got a processor and a software that's constantly monitoring an energy storage, and then we've got a unique switching capability that can handle very high-current amperage. With that technology, we are looking at its application in the intelligent grid, where when you have wind or solar or wave energy that is capturing energy and storing it, and put it into a storage facility, a battery system of some sort. What we will do is monitor the remaining energy in that storage and allow them to make the bid to the grid. If they are bidding five megawatts of energy over an extended period, it's a combination of very fluctuating factors: How much of the wind is blowing right now so that they are currently delivering wind from the windmill farm? How much of the energy they have stored in a storage facility, and then do they need to have a third component to start up that will deliver more energy so that they make the five megs? That's an application we're testing. It is a combination of the switching, which we think we have a unique application, as well as the storage and energy integration from multiple sources. You've got the windmill delivering energy, and you've got a storage facility, which is a reservoir of energy that you've been able to accumulate, and then you've got a third or fourth source of energy - it could be a hydrogen generating system or it could be a standard generating system - but it allows the combination in light of our software. And switching allows you to turn them on or turn them off. If in fact the wind is delivering more energy than your bid in the environment, what we will do is carve off some of that energy and store it so it's there when the wind subsides a little bit. That's the technology and the application, but in that instance we are just launching that and working on a couple of test programs, specifically a couple of bids that we put in for California.

TWST: Are you looking at other products right now in the pipeline?

Mr. Braniff: We are looking at other applications for the technology. For example, with electric vehicles our switching technology has the ability to handle very high amperage. Take that switching technology and apply it to an all-electric vehicle, where instead of the 12-volt battery they have a 270-volt battery, but it's still the same principle. The battery is very expensive, you want it to be protected so that it doesn't get damaged by being drawn down too much, and you also want to have the ability to connect or disconnect very efficiently and not wear out the connection. I think that that's a product, and we are working on a couple of other integrations into systems where we are a smart circuit breaker where we would have the ability to set software that's measuring multiple functions and then taking an action for the system. They're shutting something down, turning on a new energy source or starting an auxiliary engine that could come back on and add more energy to the battery.

The Wall Street Transcript is a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs and research analysts. This 83 page special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online .

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