Smart Savers Can Accelerate Their Savings Online at Flagstar Direct

New Web site with high-yield accounts helps consumers earn more on their money

• Press Release
• Source: Flagstar Bank
• On 10:00 am EDT, Friday October 2, 2009

TROY, Mich., Oct. 2 /PRNewswire-FirstCall/ -- Smart savers looking to earn more on their savings can log on to FlagstarDirect.com, the new online banking destination from Flagstar Bank. Launched earlier this week, the site not only enables customers to grow their money by offering products such as Kiplinger's BEST money market account, but also conveniently manages their existing accounts.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091002/CL86041LOGO )

"Our goal was to create a site for people who shop the Internet for great products and services," said Sandro DiNello, president of Retail Banking for Flagstar. "We think FlagstarDirect offers these customers the ease-of-use and innovative products they are looking for -- all from a bank that's been in business for more than 20 years."

Flagstar teamed with Rosetta, one of the top 10 interactive agencies, to develop the new site.

"We understand that customers who leverage the direct banking channel have different product and service expectations. We worked with Flagstar to build a differentiated experience that is tailored toward those customers that want to shop for and purchase banking products and services online. The new FlagstarDirect.com is the customer focused destination for current and future Flagstar Direct customers," said Nathan Carmon, partner at Rosetta.

Developed to help consumers grow their savings and achieve their financial goals faster, FlagstarDirect.com allows customers to take advantage of one of the industry's highest-yielding online savings accounts, and offers some of the most competitive interest rates available for CDs and Internet checking accounts.

About Flagstar

Flagstar Bank is a subsidiary of Flagstar Bancorp (NYSE: FBC - News), a bank holding company headquartered in Troy, Mich. With $16.4 billion in total assets, Flagstar is the largest savings bank headquartered in the Midwest. At June 30, 2009, Flagstar operated 175 banking centers in Michigan, Indiana and Georgia and 45 home loan centers in 18 states. Flagstar Bank originates loans nationwide and is one of the leading originators of residential mortgage loans. For more information, please visit https://www.FlagstarDirect.com.

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