Sort it Out! - A New Game Brings Fun to the Information Era

• Press Release
• Source: University Games
• On 12:07 pm EDT, Wednesday September 30, 2009

SAN FRANCISCO, Sept. 30 /PRNewswire/ -- With the Internet at its fingertips, today's generation experiences vast quantities of information pouring in from different outlets in every direction--Google, Wikipedia, Facebook, to name a few--and it becomes overwhelming to try and process it all. As economist Herbert A. Simon warned, "a wealth of information creates a poverty of attention." Sort it Out!, a new board game from University Games, aims to harness the influx of information that surrounds us, transforming it into an opportunity for stimulation and entertainment rather than a source of stress.

Sort it Out!, the game of putting things in order, allows players to make sense of events and measurements by arranging them in correct sequences. By inviting players to interact with facts as they compete for points and race to the finish, Sort it Out! is destined to become a new party classic for the Information Era.

Did you know that a blue whale tongue weighs more than a Jeep Grand Cherokee? Or that a cockroach can hold its breath longer than a penguin, a platypus, or a dolphin? With Sort it Out!, knowing something is only important relative to other facts. Created by Australian inventors Craig Browne and Leonie Cutts, Sort It Out! has sleek, simple graphics and an engrossing premise that is perfect for gatherings and all levels of players. Drawing from culture, science, sports, and history, Sort It Out! tests logic, luck and memory in an innovative way.

University Games, a division of University Games Corporation, was founded by Bob Moog and Cris Lehman in 1985 and now distributes in 28 countries. Focused on quality components and creative gameplay, University Games has devised over 200 games in 24 years, including 20 Questions and the Worst-Case Scenario Survival Game. University Games has also won numerous toy awards through Parent's Choice, Family Fun Magazine, and Dr. Toy, to name a few.

*Images and samples available upon request

Notes to Editors:

• Sort it Out! is available at the following retailers: Toys R Us, Walmart, Target, and AreYouGame.com
• Sort it Out! is meant for 2-6 players ages 12 and up. The game includes a game board, 6 moving pieces, 6 tile holders, 30 colored tiles, over 300 topic cards, a sand timer, and instructions.

Buzz up!