Southwest Airlines Launches Rapid Rewards Shopping Powered by Cartera Commerce

Just in Time for Holiday Shopping, Rapid Rewards Members Can Now Earn Rapid Rewards Points With Hundreds of Top Online Retailers

Marketwired

LEXINGTON, MA--(Marketwire -11/17/11)- Southwest Airlines (NYSE: LUV - News) and Cartera Commerce, the leading provider of card-linked marketing solutions, today launched Rapid Rewards Shopping, a new program that allows Rapid Rewards Members to earn Rapid Rewards Points by shopping with hundreds of participating retailers. Available today to Southwest's Rapid Rewards Members, the new program marks the first time Southwest is offering its frequent fliers the opportunity to earn points for online shopping.

"We are continually looking to add ways for our Members to earn points, and what better time than the holidays to add shopping at top online retailers to the mix," said Jonathan Clarkson, Director of Southwest Airlines Rapid Rewards. "We selected Cartera because they have the most comprehensive offer platform that meets our needs today and gives us the flexibility to easily expand the program in the future. We expect our Members will be delighted with the program."

Holiday Shopping with Southwest
Arriving just in time for the holidays, Rapid Rewards Shopping features thousands of valuable points offers from more than 700 participating online retailers. Members can use Rapid Rewards Shopping to get more out of their holiday shopping budgets -- on top of online retailers' sales and promotions -- by earning points for each gift they buy. For example, on Cyber Monday, members will be able to earn double points by shopping with select retailers including Barnes & Noble, homedepot.com, Macys.com, Sears.com and other top retailers. With the average U.S. online shopper projected to spend $516 on gifts in 2011 according to Internet Retailer, Southwest could potentially award millions of Rapid Rewards Points, even if just a quarter of eligible Members do all their holiday gift buying with Rapid Rewards Shopping.

How it Works
Unlike other online shopping deals that require special codes or coupons, Rapid Rewards Shopping helps Members earn more points effortlessly. Members simply log in using their Rapid Rewards account number and find offers through Rapid Rewards Shopping, which features thousands of offers from top online retail brands across all shopping categories including clothing, electronics, books, music, home improvement and more.

Integrated search, price comparison tools, seasonal promotions and personalized recommendations help shoppers quickly find the most relevant, valuable offers.

To shop and earn points, Members simply click to a retailer's site from Rapid Rewards Shopping, select their items, and checkout as they normally would -- points will be deposited into the Members' Rapid Rewards accounts after purchase.

Powered By Cartera
Rapid Rewards Shopping is powered by Cartera's award-winning card-linked offer platform, which powers card-linked offers for four of the top five financial institutions, four of the top five airlines and more than 150 million U.S. consumers. The Cartera platform -- a fully hosted, managed service -- enables Southwest Airlines to access merchant offers from Cartera's exclusive Offer Cloud™, display offers via multiple marketing channels, track and confirm offer redemptions, and deliver Rapid Rewards Points -- all while ensuring maximum security and privacy protection. Initially launched with online shopping offers, Southwest plans to expand the program with additional earning channels in 2012.

"Southwest is continually recognized for exceptional Customer Service; the Company's commitment to rewarding their Rapid Rewards Members is an important extension of its leadership in Customer Loyalty," said Tom Beecher, president and CEO of Cartera Commerce. "We are excited to partner with Southwest to bring new points-earning opportunities to their Members so they can enjoy Southwest travel rewards even faster."

About Southwest Airlines

In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers -- offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. Southwest serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report™. Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 37,000 Employees systemwide. Earlier this year, Southwest Airlines completed the acquisition of AirTran Holdings, Inc., and now operates AirTran Airways as a wholly-owned subsidiary. AirTran serves 63 cities in 30 states and currently operates more than 790 flights a day. Additionally, AirTran serves seven international destinations in the Caribbean and Mexico. AirTran employs more than 8,500 Employees across the country.

About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, four of the five largest airlines and tens of thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.

Contact:

Jessica Hoffman
Phone: 925-296-6161
Email: Email Contact

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