Suddenly Darling Website Launches as Teen Fashion Community Focused on Great, Affordable Apparel and Positive Self-Worth

Brainchild of 17-Year-Old “Girl Next Store” Model, Site Already Has Thousands of Viral Members and a Celebrity Following

• Press Release
• Source: Suddenly Darling
• On 3:05 am EDT, Wednesday October 7, 2009

SAN DIEGO--(BUSINESS WIRE)--Suddenly Darling (www.suddenlydarling.com) today announced its official launch as a groundbreaking online fashion companion for teen girls and young women. Available for free at www.suddenlydarling.com, this fashion guide and community focuses on great, affordable apparel and positive self-worth, featuring a rapidly growing catalogue of resources that helps young women decide what to wear, how and when to wear it, and how to look their best in a variety of social situations. Besides getting fashion, style and hair and makeup tips, visitors create personal profiles where they can upload their wardrobes, share and compare fashion ideas with friends, and shop for clothes and accessories to add to their collections.

Suddenly Darling is the brainchild of Katelyn Rose, a 17-year-old girl and part-time model who felt that popular fashion advice could be improved with more variety and emphasis on positive self-worth.

"I want to be creative about what I wear and have my own sense of style without feeling pressured into the latest thing,” said Rose, who hosts the website through a series of blogs, articles, celebrity interviews and video news updates. “For teens like me who are online all the time, we’re really under-served when it comes to good online fashion help. What’s out there is mainly about fashion for fashion itself, and not about the way girls live their lives every day. We want to make good decisions about how to look our best whenever we step out of our front door. Suddenly Darling meets this need while encouraging all kinds of styles.”

“We love high fashion, but we bring reality to the runway so girls can use it every day,” said Renee Rebold, Suddenly Darling General Manager. “One thing that has driven our popularity is that we redefine the word modesty as a good thing. For us, modesty is great fashion that explodes out of a person’s sense of positive self worth. As a result, instead of pushing the latest lower, shorter or tighter style, we start with what defines a person inside, and help them express that outwardly and appropriately through what they wear in a variety of social situations.”

Through its beta phase over the summer, the site quietly gathered thousands of members in the US and abroad, and featured several celebrity friends who agreed to be interviewed for the website, such as Disney star Katelyn Tarver, Power Ranger Jessica Rey, recording artist Cassi B and singer Caitlin Crosby.

About Suddenly Darling

Suddenly Darling (www.suddenlydarling.com) is a groundbreaking and trusted online fashion guide and community for teen girls and young women, providing advice, community forums, an online store and other features that promote a combination of great, affordable fashion and positive self-worth. The site includes specialized areas dedicated to ‘what to wear,’ along with the Darling Store, Darling Advice, Darling Celebs, Darling Contests, regularly updated videos and many other features. Membership to Suddenly Darling is free-of-charge, enabling young women to actively participate in the site’s community driven areas, whether uploading photos of their outfit styles, exchanging advice and asking questions, or engaging in a Darlings Give Back section. Suddenly Darling is a subsidiary of CastFam Productions.

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