TIBCO Spotfire Webcast to Offer Insights on Increasing Customer Engagement, Efficiency and Loyalty Through Advanced Analytics

Guest Speaker James Kobielus, Senior Analyst, to Discuss Optimizing Multi-Channel CRM Programs With Business Intelligence and Analytics

Marketwired

SOMERVILLE, MA--(Marketwire -01/26/12)- TIBCO Software Inc. (NASDAQ: TIBX - News) today announced a complimentary webcast on Thursday, February 2, 2012 titled "Advanced Analytics in Customer Relationship Management," featuring guest speaker James Kobielus, senior analyst at Forrester Research, Inc., and Syed Mahmood, product marketing manager for Spotfire, TIBCO Software Inc. The webcast will provide attendees with the knowledge to identify the chief applications, approaches, and metrics for advanced customer analytics in CRM, and demonstrate the value of business intelligence (BI) and analytics solutions for sales, marketing, and customer service applications.

What/When: "Advanced Analytics in Customer Relationship Management" webcast -- Thursday, February 2, 2012 at 11:00 a.m. EST.

Leading-edge organizations everywhere are integrating advanced analytics -- such as interactive in-memory visualization platforms -- into multichannel CRM to drive marketing campaigns, prospect for new customers, retain and grow customer relationships, create consistent cross-channel experiences, and achieve operational efficiencies.

This webcast will include the following topics:

  • Business Imperative: Improving CRM Cross-Channel Experience and Lifetime Value
  • Advanced Analytics: Strengthening Customer Engagement & Improving Operational Efficiencies
  • Case Studies of CRM Advanced Analytics
  • Recommendations for Analytics and CRM Professionals

Information: To register for the webcast, please visit: http://spotfire2.tibco.com/l/5772/2012-01-12/7m7nw

To learn more about how the analytics capabilities of TIBCO Spotfire® can empower organizations to make smarter business decisions, please visit: http://spotfire.tibco.com/products/complete-product-list/default.aspx.

About TIBCO
TIBCO Software Inc. (NASDAQ: TIBX - News) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it's efficient claims or trade processing, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage™ -- the ability to capture the right information, at the right time and act on it preemptively for a competitive advantage. More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real-time. TIBCO Spotfire® is the company's in-memory analytics software for next generation business intelligence. By offering a visual, interactive experience, Spotfire® helps professionals quickly discover new and actionable insights in information. Learn more at http://spotfire.tibco.com.

TIBCO, TIBCO Software, TIBCO Spotfire, Spotfire, and two-second advantage are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

Contact:
Media Inquiries
Amy Groden-Morrison
TIBCO Software Inc.
617-702-1710
amorriso@tibco.com
http://spotfire.tibco.com
Rick McLaughlin
Davies Murphy Group
781-418-2402
rmclaughlin@daviesmurphy.com
http://daviesmurphy.com

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