The Popcorn Factory(R) Celebrates Its 30th Anniversary

Gourmet Gift Retailer Launches Sweepstakes in Honor of Anniversary

• Press Release
• Source: The Popcorn Factory
• On 6:00 am EDT, Wednesday October 7, 2009

LAKE FOREST, Ill., Oct. 7 /PRNewswire/ -- The Popcorn Factory, a leading gourmet popcorn and edible gifts company, is celebrating 30 years of delicious, fun gifts that delight families, friends, children and business customers. In honor of its 30th anniversary and National Popcorn Month, The Popcorn Factory has launched a "30 Gift Giveaway" sweepstakes. The sweepstakes, which runs now through November 23, 2009, will provide one lucky grand prize winner with 30 gifts for their friends and family (up to a $6,000 value) just in time for the holiday season.

"Our loyal customers have been instrumental in our success during the past 30 years. In addition to their loyalty, many customers have contributed ideas for some of the great gifts we have developed," said Cheryl Zatz, Vice President of Marketing at The Popcorn Factory. "We want to recognize our customers during this milestone celebration year," she said.

Over the past 30 years, The Popcorn Factory has been recognized for its rich history and contributions to the community. For the second year in a row, The Popcorn Factory donated 4,000 bags of fresh popped caramel corn to entice residents in nearby suburbs to donate to Lambs Farm, a non-profit organization dedicated to empowering adults with developmental disabilities to lead personally fulfilling lives, during Popcorn Days.

The Popcorn Factory has a rich history which goes back to the inventor of the famous popcorn machines, now popular in movie theaters today. In 2006, The Popcorn Factory, a subsidiary of 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS - News), was recognized by Guinness World Records for building the World's Largest Popcorn Ball, which weighed in at almost two and half tons with a circumference of eight feet. The record-setting, edible popcorn ball made headlines not only when it was created, but also when it traveled and was destroyed in a festive event held in Denver, Colorado.

The Popcorn Factory continues to bring life and fun to consumers with its endearing gift items and delicious products. In recent years, The Popcorn Factory also has been featured on The Food Network, the TODAY Show, YouTube and iVillage.com.

For more information on the "30 Gift Giveaway" sweepstakes, please visit http://popcorn.celebrations.com/?page_id=565 .

About The Popcorn Factory

For 30 years, The Popcorn Factory®, a subsidiary of 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS - News), has been delighting people with delicious, premium popcorn and impressive, all-occasion gift tins, baskets and towers. Whether you are shopping for family, friends or business associates, The Popcorn Factory® has gifts to express every sentiment, and the quality of your selection is always guaranteed. The Popcorn Factory specializes in fresh popped-popcorn in exclusively designed tins. Only the highest quality ingredients are used, including 100% corn oil, real butter, genuine cheddar cheese and a special, private recipe of caramel corn. The Popcorn Factory sells its unique gifts on The Popcorn Factory website, www.thepopcornfactory.com, in its retail store located in Lake Forest, IL, and through its catalogs.

About 1-800-FLOWERS.COM

The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) and DesignPac® as well as Home Decor and Children's Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

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