Theorem Acquires Webpencil

CHATHAM, N.J.--(BUSINESS WIRE)--Theorem, Inc. (www.TheoremInc.net), an online media operations and data services company, has acquired Webpencil (www.webpencil.com), an online creative ad design company. The deal augments Theorem’s capabilities by enabling it to offer creative and rich media expertise to its clients. Terms of the deal were not disclosed. Webpencil cofounders David and Cheryl Rosowsky will remain with the company in their current roles.

Theorem’s current capabilities are geared to online marketers and include reporting, online ad and search operations services, rich media testing, trafficking and email marketing campaign deployment.

Las Vegas-based Webpencil specializes in online advertising creatives & rich media across all platforms including Flash, DART Motif, PointRoll, Eyeblaster and Atlas. The company creates banner ads, landing pages, microsites and HTML emails and works for over 200 customers including ad agencies and individual clients. Recent campaigns include the Obama 2008 presidential campaign, CreditReport.com, Warner Brothers Canada and CareerBuilder.

“Expanding our rich media and creative capabilities is part of our growth strategy. With this, we have the complete synergistic offering of creatives, media operations and data in place for our agency, publisher and network clients,” said Jay Kulkarni, CEO and Founder of Theorem. “We are delighted to have Webpencil as part of our growing global team.”

“Through Theorem’s global sales and infrastructure, we will be able to offer our customers a higher level of support and produce a greater volume of work,” said David Rosowsky, cofounder of Webpencil. “We look forward to scaling our business through Theorem.”

About Theorem Inc.

Founded in 2002, Theorem is a pioneer and leader in offering online media operations and reporting services to the digital marketer. Theorem’s expertise in the online marketing space allows it to deliver world-class service to some of the most reputable brands in the online marketing community. Theorem powers ad trafficking, search operations, reporting and analytical services to over 45 customers all over the world. These offerings provide Theorem’s blue chip customers with timesaving and cost-effective solutions that are able to scale with their growing businesses. Theorem Inc. is a privately held company based in Chatham, N.J. with offices in London, Bangalore and Mysore, India. For more information, visit www.TheoremInc.net.

Trylon SMR
Gina Preoteasa / Matthew Caldecutt
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