ThinkGeek.com Launches New Mobile-Friendly Site

Custom-Built Design Focuses on Customer Experience

GlobeNewswire

FAIRFAX, Va., Oct. 11, 2011 (GLOBE NEWSWIRE) -- ThinkGeek, a Geeknet (Nasdaq:GKNT - News) company and premier retailer for the global geek community, is proud to announce that its online store has now gone mobile. Created entirely in-house, the new mobile site streamlines the ThinkGeek shopping experience and allows customers to browse, search, buy and share products direct from a smartphone.

"We're thrilled to announce the next step in our quest for World Domination by launching our mobile site," said Jen Frazier, Co-Founder of ThinkGeek. "Now our friends can carry around all of our geeky awesomeness in their pockets! Stay tuned for our next project which may or may not be sharks with frickin' laser beams."

Staying true to their developer roots, ThinkGeek kept the entire creative and technical process in-house. Months of research, design, and development went into the creation of the site.

"From design to code, this was a major team effort," said Seth Spergel, head of Engineering at ThinkGeek. "Although we would have really liked to have gotten those sharks into this round, we're excited about the features we've put into this release."

The ThinkGeek mobile site allows customers to easily search and buy from thousands of amazing gifts and gadgets using a variety of smartphones. The company is already planning second phase enhancements as part of their commitment to continuous innovation.

"Mobile is a key strategic channel for every eCommerce company," said Jamie Grove, VP of Marketing at ThinkGeek. "But the real competitive advantage in mobile is owning the experience from front to back so that you can react quickly to new trends. We hit that objective, and we couldn't be happier about delivering an awesome mobile experience to our customers."

For more information on this or ThinkGeek products, visit www.thinkgeek.com or contact PR representative Jessica Darrican.

ABOUT THINKGEEK

ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. (Nasdaq:GKNT - News), ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. ThinkGeek is currently ranked #192 on Internet Retailer's list of America's 500 largest e-retailers. For more information, please visit thinkgeek.com or call 1-888-GEEKSTUFF.

ABOUT GEEKNET

Geeknet is home to some of the best known brands in the geek universe, and is the online network for the global geek community. We serve an audience of over 54 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.

Geeknet is a trademark of Geeknet, Inc. SourceForge, Slashdot, ThinkGeek, and freshmeat are trademarks of Geeknet, Inc. in the United States and other countries. All other trademarks or product names are property of their respective owners.

The Geeknet, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7330

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Contact:
MEDIA CONTACTS
Jessica Darrican
Max Borges Agency
305-576-1171 x.16
305-299-3449 (m)
Jessica@maxborgesagency.com
Shane Peterman
PR Manager
ThinkGeek.com
703-839-8614
shane@thinkgeek.com
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