Tix Corporation Premieres "The 101 Dalmatians Musical" Production in Minneapolis

• Press Release
• Source: Tix Corporation
• On 8:00 am EDT, Tuesday October 13, 2009

STUDIO CITY, Calif.--(BUSINESS WIRE)--Tix Corporation (Nasdaq: TIXC - News), an integrated entertainment company, today announced that its Magic Arts & Entertainment unit is premiering “The 101 Dalmatians Musical,“ a new touring attraction at the Orpheum Theatre in Minneapolis tonight.

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“The 101 Dalmatians Musical,” based on the 1956 children’s classic story written by Dodie Smith, features a cast of Broadway veterans and newcomers. Drama Desk Award winner Rachel York leads that cast in role of Cruella de Vil, notorious for kidnapping Dalmatian puppies for their distinctive spots. York is best known for her critically acclaimed Broadway performances in City of Angels, Les Misérables, Victor/Victoria (Drama Desk Award), The Scarlet Pimpernel, Sly Fox, and Dirty Rotten Scoundrels, among others. “The 101 Dalmatians Musical” features the work of an award-winning creative team including four-time Tony Award winning director Jerry Zaks (A Bronx Tale, Smokey Joe's Café, Guys and Dolls), acclaimed book writer and co-lyricist BT McNicholl (Billy Elliot, Spamalot, The IT Girl), and composer and co-lyricist Dennis DeYoung, best known as the founding member of the legendary rock band STYX. Magic Arts & Entertainment, Troika Entertainment, and international producer Luis Alvarez have produced the musical.

"The opening of ‘The 101 Dalmatians Musical’ represents a milestone event in our company’s history. This is classic entertainment that has been captivating family audiences for many generations. This particular production, which features the work of some of the stage’s finest talents, adds new energy and excitement to the story,” said Mitch Francis, chairman and CEO, Tix Corporation. “We are particularly gratified by the positive media attention the production has received to date from such notable industry publications as Variety, news sources such as the Associated Press and consumer magazines like People and we look forward to a long and successful run for the production, further advancing our company’s position as a provider of family-oriented entertainment.”

About TIX Corporation

Tix Corporation is an integrated entertainment company providing discount and premium ticketing services, event and branded merchandising, and production/promotion of live concert and theatrical events. It currently operates seven prime locations in Las Vegas under the Tix4Tonight marquee, offering up to a 50 percent discount for same-day shows, concerts, attractions and sporting events, as well as discount reservations for golf and dining. The Company also offers premium tickets to concerts, theater and sporting events throughout the United States under its Tix4AnyEvent brand. Newly launched Tix4Members.com offers closed groups discount tickets for nationwide events through a co-branded website with Costco. The Company's Exhibit Merchandising operation is engaged in branded merchandise development and sales activities related to museum exhibitions and other events, including the King Tutankhamun and Real Pirates tours; selling themed souvenir memorabilia and collector's items in specialty stores in conjunction with the specific events and venues. Tix Productions is dedicated to live concert and theatrical promotion and production throughout the United States, Canada and Europe and operates under the banners of Magic Arts & Entertainment and NewSpace Entertainment.

Safe Harbor Statement

Except for the historical information contained herein, certain matters discussed in this press release are forward-looking statements which involve risks and uncertainties. These forward-looking statements are based on expectations and assumptions as of the date of this press release and are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are discussed in the Company's various filings with the Securities and Exchange Commission. The Company assumes no obligation to update these forward-looking statements.

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