Toughlove America, LLC Sues MTV/VH1, Drew Barrymore's Flower Films and High Noon Entertainment to Enforce Its Trademark Rights

• Press Release
• Source: Toughlove America, LLC
• On 4:46 pm EST, Wednesday March 4, 2009

LOS ANGELES, March 4 /PRNewswire/ -- Toughlove® America, LLC today filed a lawsuit in federal court in Los Angeles for trademark infringement, trademark dilution and related claims against MTV Networks, Drew Barrymore's Flower Films and High Noon Entertainment based on the defendants' unauthorized use of the trademark "Tough Love," of which Toughlove America is the exclusive licensee. MTV's VH1 subsidiary is promoting an upcoming reality television show called "Tough Love."

Igal J. Feibush, the company's CEO said, "We believe that the actions of MTV/VH1 constitute a clear violation of our federal and state intellectual property rights. We have always vigilantly protected both our mark and the integrity of our proprietary program. With this lawsuit, we intend to stop VH1 from continuing to use our name and to collect damages for the harm being done to our brand by their use of it." Toughlove America has stopped other media companies, including Sony Corporation and News Corporation, from using its trademark.

Toughlove America, LLC (www.toughlove.com) is a Los Angeles-based media and wellness company that is launching an updated and expanded version of its internationally renowned Toughlove program, which has helped people manage and improve relationships for more than thirty years. The company is producing books and DVDs, as well as programming for television, radio and the Internet, to distribute its transformational program.

William J. Robinson and Miriam Claire Beezy, partners in the Los Angeles office of Foley & Lardner LLP, one of the leading law firms in America (www.foley.com), are representing Toughlove America, LLC in the action.

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