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SAN FRANCISCO, CA--(MARKET WIRE)--Dec 3, 2008 -- Tour Operators and travel agents can introduce their destination and venues to potential travelers using long-form video on Tours.com. Through a partnership with Comcast Spotlight, the advertising sales division of Comcast Cable, their video can also be distributed On Demand with other local, regional and national Travel & Leisure content. Potential customers can access these videos 24-hours-a-day, 7-days-a-week both online and On Demand, by selecting channel 888. This provides an unparalleled opportunity to introduce travel products to receptive and engaged consumers at an affordable monthly rate.
Tours.com is the web's premier resource for researching travel options. Through Newsweek Showcase the content of Tours.com is reproduced in its entirety on the travel section and is accessible via Sightseeing.com, the global resource for local sightseeing tours & attractions.
Comcast Spotlight provides targeted marketing solutions including advertising on over 50 cable networks, Online display and in-banner video ads on Comcast.net and the Vehix Local Ad Network and Searchlight, the On Demand marketplace where consumers can get in-depth information through long-form video from the comfort of their couch. From a :15- or :30-second message seen on any one of our targeted networks, a consumer can access your travel video with a few clicks of the remote. Click here to view the promotional video.
About Tours.com
Tours.com was founded in 1995 by three veterans of the travel directory publishing industry. Leveraging the experience & travel industry contacts they've garnered over two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include tens of thousands of other travel providers & travel resources.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=456838
Contact:
Maria Polk
President & CEO
Tours.com
Email Contact
415-332-7916
Michelle McCulloch
Sr. Marketing Manager - Business Development
Comcast Spotlight
Email Contact
415-315-1151
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