AUSTIN, TX--(Marketwire - 04/18/11) - Mike Bloxham, a noted expert on the evolution and integration of traditional and digital media, has joined Trendline Interactive as vice president of Insights and Consulting, where he will build a research practice to service the company's growing roster of clients.Trendline Interactive (www.trendlineinteractive.com), an Austin, Texas-based cross-channel messaging agency, was founded in September 2010 by Morgan Stewart and Andrew Kordek, two veterans in the email marketing industry."Mike's expertise on the intersection of online messaging and traditional media will benefit companies looking to navigate an increasingly complex media landscape," said Stewart. "While we started Trendline Interactive focusing on email marketing, we understand that email can't operate efficiently in a silo. Our focus on delivering messages across channels resonates with our clients and they are looking to us to develop programs that integrate the best aspects of both traditional and online marketing channels."Bloxham most recently was at Ball State University, Muncie, Ind., where he was director of Insight and Research at the Center for Media Design, a research and development facility focused on the creation, testing and practical application of digital technologies for business, classroom, home and community. There he became known for groundbreaking observational research into consumer media consumption and measurement, mobile media, eye tracking and advanced usability testing. He also is a respected speaker and author on the topics of marketing and new media, and has counseled global corporations, media owners and government agencies."Because of the impact of emerging media, some companies find that they suddenly have a different, unanticipated set of competitors and threats," said Bloxham. "Trendline has quickly established itself as an agency that helps companies understand the motivations of consumers and equips companies to take advantage of the opportunities that come from integrating messaging across marketing channels. Trendline's combination of experience with consumer insights, applicable creative, and marketing operations across traditional and emerging media enables us to work with companies to develop and implement solutions to these challenges."Bloxham has extensive experience in counseling companies on how to leverage their assets and evolve to the next level digitally, according to Stewart. "Mike's unique perspective adds substantial depth as we broaden our focus on integrated messaging strategies for our clients. His addition to the team allows us to take the immediate insights gained through email marketing and apply them to overall brand strategy."Bloxham joins an executive team of marketing veterans that include Stewart, Andrew Kordek, Michele Souder and Alex Williams.About Trendline Interactive
Trendline Interactive is a marketing consultancy focused on developing messaging programs based on actionable customer insights. Trendline Interactive combines the most sophisticated research methods and extensive email marketing experience with the creativity, originality and innovation required to turn information into competitive advantage. Information can be found at www.trendlineinteractive.com or on Twitter @trendlinei.
- Mike Bloxham
- Trendline Interactive