Ultimate Sports, Inc. Presents "Best Ski in the Industry" Award Winning X2 Skis at Snowmobile USA Show and Sale in Novi, Michigan; Sales Up 20% Over Last Year's Show

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LAFAYETTE, Ind., Nov. 11, 2009 (GLOBE NEWSWIRE) -- Ultimate Sports, Inc. (Pink Sheets:USPS - News), a manufacturer and supplier to the recreational vehicle industry, announced today that representatives just returned from Novi, Michigan where they participated in a large-scale show presented by Snowmobile USA.

The event was held at the Rock Financial Showplace, and according to www.snowmobileusa.com, it was colossal. Consuming 230,000 square feet of indoor display space, the walking distance was equal to 6 football fields, with each square foot filled with "pure snowmobiling action" (Source: http://www.snowmobileusa.com/shows.shtml#novi). Alex Debogorski from the hit television series, Ice Road Truckers, even made a special guest appearance at the show.

There was also dramatic increase in booth traffic this year, mainly attributed to the show's attendance rate which was up from last year's 14,343 guests. USI's sales figures from this show were up 20% over last year's sales at the same event. A great deal of information about the upcoming year can be forecasted from shows such as this one. In addition, the location is ideal since Michigan is the largest state in the union for registered snowmobiles.

Kevin Metheny, President of Ultimate Sports, states, "Our 20% increase in sales over last year's show prove that the Motor City is back in action. Attendance was great and so were the purchases of our new products, namely the 'Best Ski in the Industry' award winning X2 Triple Threat Skis. We are confident that this trend will continue on into the winter."

About Ultimate Sports, Inc.:

Ultimate Sports specializes in every item, large and small, that snowmobilers need in order to enjoy the sport and improve their performance-especially snowmobile skis of all types. We have an extensive inventory of carbide studs, mount kits, wear bars, suspension parts, snow flaps, alignment bars, and so much more. According to the International Snowmobile Manufacturers Association, over $28 billion in economic activity occurred in North America related to snowmobiling in the 2008-2009 season. In addition, 1,652,642 snowmobiles were registered in the United States in 2009; up 1% over 2008. These facts prove that the snowmobile industry is a profitable one, and a great place for USI to excel. Visit www.usi-skis.com for more information.

Forward-Looking Statements:

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

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