VCF and TPMA Launch Retail Industry's First Interactive, Online Buyers Guide: TradingPartners Buyers Guide

• Press Release
• Source: Vendor Compliance Federation
• On 1:00 pm EST, Monday January 5, 2009

PARSIPPANY, NJ--(MARKET WIRE)--Jan 5, 2009 -- VCF and TPMA, the retail industry's leading membership organizations, today announced the launch of the retail industry's first interactive, online TradingPartners Buyers Guide (www.tpbuyersguide.com).

"For the first time, we are making available to retail industry participants one website with hundreds of products and services designed specifically to serve them," said Diane Berry, CEO of VCF and TPMA. The Vendor Compliance Federation (VCF) and the Trade Promotion Management Associates (TPMA) are the industry's only membership organizations focused on collaboration among retailers and their suppliers.

"We anticipate that our TradingPartners Buyers Guide will reduce sourcing time for retailers and suppliers, as well as their trading partners, so they can focus on their business in this trying economy," said Berry. "It is also a convenient, cost-effective method for service providers to the retail industry to reach their target audiences."

The TradingPartners Buyers Guide offers viewers 18 top-level product and service categories, from Business Process Outsourcing to Vendor Compliance, and nearly 100 sub-categories. It also allows viewers to comment on products, services and companies, as well as suggest new categories.

"Our next release of this technology will include a complete rating system for the products and services," said Berry. The TradingPartners Buyers Guide is available via the VCF website (www.vcfww.com); through the Journal of Trading Partner Practices (www.TPJournal.com), the online magazine of VCF and TPMA; and via its own, dedicated website, www.tpbuyersguide.com. It is also promoted through other online publications, including the weekly TPMA Outlook and the monthly VCF Report.

About VCF and TPMA

VCF (www.vcfww.com) advocates retailer-supplier trading synchronization, champions initiatives and offers solutions to drive productivity, profitability and growth. TPMA (www.tpmaww.com) is the only organization dedicated specifically to the practice of trade promotion marketing in all its forms -- co-op/MDF, in-store marketing, online promotion, rebates, pricing, slotting, and all the other forms of trade promotion. Together, VCF and TPMA foster, promote and provide platforms for collaboration in the trading partner relationship. Both are think-tanks and educational resources for Consumer Goods Trading Partners. The organizations publish the online magazine, Journal of Trading Partner Practices (www.TPJournal.com), the monthly newsletter VCF Report, and the weekly newsletter, TPMA Outlook. The organizations' next event, The State of Retail: A Financial Perspective is a one-day summit on February 11, 2009. For more information, visit www.vcfww.com.

     Contact:
     Anna Lee
     Manager, Marketing & Alliance Development
     Vendor Compliance Federation
     1055 Parsippany Boulevard, Ste 405
     Parsippany, NJ 07054
     Phone: 646-442-3707
     alee@vcfww.com
     http://www.vcfww.com