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marketwire

Veteran Technology Marketer Expands "Best-in-Class" PR Agency Affiliate Model

Kaye Public Relations Unites Seasoned Communicators, Media Relations Experts, Marketing Specialists, Technologists and Business Advisors

  • Press Release
  • Source: Kaye Public Relations
  • On 12:00 pm EST, Monday January 12, 2009

LOS ALTOS, CA and TOFINO, BC--(MARKET WIRE)--Jan 12, 2009 -- Expanding the successful "virtual public relations agency" model first introduced as Mango Communications in 1999, veteran technology marketer, Lynda Kaye, today unveils Kaye Public Relations -- a network of more than 20 best-in-class technology marketing companies and professionals.

Kaye Public Relations generates maximum awareness for technology companies and products among journalists, industry analysts and customers, delivering a wide range of expert marketing services on a project, campaign or program basis including:

 
--  Message to Media(TM) - A proven and repeatable process for creating
    corporate and product positioning strategies based on unique and
    straightforward message platforms.
--  Comprehensive awareness generation programs for new companies, new
    products and the people who create them.
--  On-going media and analyst relations programs.
--  Traditional, new and social media program guidance, tracking and
    analysis.
--  Executive media training, speaker placement programs, preparation and
    coaching.
--  Investor relations strategy and implementation.
--  Web, sales collateral and article content development, copywriting and
    editing.

Effective immediately, Kaye Public Relations assumes responsibility for all Mango Communications' technology client programs. Mango Communications continues to operate, focusing on clients in the tourism, food and beverage industries.

"After almost a decade of delivering measurable results cost effectively, the affiliate agency model has been proven -- and it makes even more sense in today's economy," says Lynda Kaye, principal, Kaye Public Relations. "I am very excited about our expanded network of affiliates and the wealth of knowledge and expertise that they bring to our growing client base."

Kaye Public Relations' current and previous clients include:

 
--  AIM Global, the trade association recognized as the worldwide
    automatic identification and mobility authority
--  Ambient ID, the soon-to-be-launched healthcare and food safety
    technology solutions provider
--  Pioneering semiconductor Value Chain Producer (VCP), eSilicon
    Corporation
--  Market-leading RFID technology provider, Impinj Inc.
--  TechInsights, the daily source of essential business and technical
    information for the electronics industry's decision makers

"When Kaye Public Relations assembles a team from their affiliate network, you are sure to get the most experienced, most knowledgeable people for the job," says Jack Harding, President and CEO, eSilicon Corporation. "This virtual agency approach works. You get the best minds in the communications business and immediate results."

About Kaye Public Relations

Founded in 1999 as Mango Communications, Kaye Public Relations is a network of seasoned professionals and companies worldwide who join forces to design and execute highly effective awareness generation campaigns and programs for technology companies. For more information, please visit kayePR.com.

Contact:

     Media contact:
Laura Lazzarini
Kaye Public Relations
408-497-6388
email: Email Contact
 

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