Vinexpo Continues Its Service to the Global Wine & Spirits Industry With Its 15th Exhibition

• Press Release
• Source: Vinexpo
• On 11:19 am EST, Monday December 8, 2008

NEW YORK, NY--(MARKET WIRE)--Dec 8, 2008 -- Seven months before the exhibition opens its doors, Vinexpo, the acclaimed international wine and spirits exhibition taking place in Bordeaux, France from June 21st - 25th 2009, has already reached its sales objectives and will have a total booth area of more than 430,000 sq. ft. Large international companies like Marnier Lapostolle, Concha y Toro, Taittinger and Remy Cointreau were the first to register. Alongside these major players, a good number of smaller and middle-sized companies such as Heaven Hill Distilleries, Georges Duboeuf and Symington Family Estates have also confirmed their participation. Main wine producing countries like the USA, Germany, Portugal, Italy, Brazil and Spain have already reserved areas for their national pavilions. The total floor area for the entire Vinexpo exhibition -- which includes the exhibition halls, the gardens, the Club du Lac, the restaurants, the conferences and tasting rooms -- will be close to an astounding 1,000,000 sq ft or more than 17 American football fields!

Innovations from the 2007 Vinexpo show will be bigger and better!

Launched in 2007, Marketers by Vinexpo is a distinct section of the exhibition focusing on companies that specialize in wine and spirits marketing, equipment, packaging and solutions for improving wine and spirits consumer sales. In 2009, an expanded Marketers will be held in the Bordeaux Convention Centre.

The famed Vinexpo lake is certainly a central component of Vinexpo's architecture -- so it isn't a surprise that the 2007 Club du Lac concept proved to be a great success! In 2009, it will again be a sophisticated meeting venue, with the largest companies participating including such celebrated names as Baron Philippe de Rothschild and Champagne Deutz. These world-renowned firms will be able to entertain their guests in style with air-conditioned pavilions, private gardens and patios overlooking the lake.

Finally, the undisputed star of Vinexpo 2007, the floating footbridge, will make another grand appearance, and will be installed on the lake in 2009. Elegant, but above all practical, the bridge was clearly popular as several thousand people used it every day.

Major promotional campaign set to capture the trade's attention

In 2007, more than 50,000 visitors from 154 countries attended Vinexpo including: importers, wholesalers, sales representatives, hotel management, restaurateurs, and buyers from supermarkets and superstores, speciality chains, wine & spirits shops and the Duty Free industry. To again excite and solidify the global wine and spirits professionals' participation in the 2009 exhibition, Vinexpo is deploying a vast promotional and informational campaign involving 19 press conferences and meetings with trade professionals in the major markets such as New York, Paris and London. The program also includes an e-mail campaign, brochures and a targeted premium media plan.

Vinexpo provides the latest information on markets and future trends

For each of the last 12 years, Vinexpo has commissioned a forward-looking study of the world's wine and spirits markets from British consultants, the International Wine and Spirit Record (IWSR). The study analyzes changes in the production of 28 countries and consumption in 114 countries. The results for the US market will be unveiled as a worldwide exclusive at a press conference in New York on January 28th, 2009 at the Four Seasons Hotel. For more information or to register, please email yulia.florinskaya@sopexa.com.

Other conferences will be held in: Paris, London, Montreal, Toronto, Seoul, Tokyo, Singapore, Beijing, Shanghai, Hong Kong, Brussels, Moscow, Wiesbaden, Amsterdam and Milan.

For more information, please go to: www.vinexpo.com.

     France Media Contact:
     Anne Cusson - Director of Media Relations
     Juliette Demptos - Press Attaché
     Tel: +33 (0)5 56 56 01 69
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     US Media Contact:
     Vinexpo c/o Sopexa USA
     Pieter van Vorstenbosch
     Director of Public Relations
     Tel: (212) 386 7438
     Email Contact