WSJ Going Head-To-Head With NYT In New York

• By Erin Carlson
• On 5:40 pm EST, Tuesday November 3, 2009

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Symbol	Price	Change
NYT	8.76	-0.23

{"s" : "nyt","k" : "c10,l10,p20,t10","o" : "","j" : ""}

The Wall Street Journal wants to beef up its local news coverage in New York, so it's hiring around a dozen staffers to cover down-and-dirty beats from the courts to City Hall, the New York Times reports.

The hires are a first step toward WSJ-owner Rupert Murdoch's goals of building a New York edition of the paper to directly compete with the Times and further expand the Journal brand into the general-interest category as opposed to straight business news.

What are the biggest implications of the Journal's foray into NYC news?

According to Gawker, they're four-fold:

• Murdoch, ignoring the demise of newspapers, will corner the market or bust!
• The Journal's shuttered Boston bureau will likely be pissed.
• The New York Post, also owned by Murdoch, should be worried about the extra competition.
• And last but not least, this news marks a good opportunity for New York Times staffers to send out their resumes ahead of the forthcoming cuts.