Webtrends Extends App Analytics Offering to Windows Phone 7 Platform

SAN FRANCISCO, CA--(Marketwire - 03/01/11) - ENGAGE 2011 -- Webtrends, the leader in mobile, social and Web analytics, today at its ENGAGE 2011 digital marketing conference announced the availability of its mobile application (app) analytics offering on the Windows Phone 7 (WP7) operating system (OS).The Windows marketplace is adding apps to its inventory at the fastest pace of any platform: January 2011 saw a 30 percent increase in WP7 apps, versus 18% growth for Android during this same period(1). The availability of Webtrends app analytics will ensure WP7 developers have easy, accurate and complete insight into usage behavior around their applications.Leveraging the Webtrends SDK, developers can uncover deep insights into user engagement and loyalty that will unveil opportunities to improve their offerings. Analytics insights include:

  • Overview metrics showing active users, new users, frequency of use, engagement in duration and depth of use, number of screens viewed, and conversions
  • Detail in usage of screens, content, media, features, products, in-app search, and in-app ads
  • User information including country and language, device characteristics, carrier, connection type and errors
  • Out of box insight with flexible custom reporting to measure anything else matters to a business

The recently announced Microsoft and Nokia partnership has spurred an increase in WP7 app development, according to a recent article in BusinessWeek(2). In fact, publishers are moving to add WP7 platform to their mix in 2011 at a near equal rate as iPad(3)."Windows apps are the fastest growing in the mobile space -- a clear indicator of the importance of this platform," says Casey Carey, VP of Products for Webtrends. "We are focused on making it easy for brands and developers to improve their connection and dialogue with their customers across all platforms -- and the expansion of our analytics offering onto the Windows platform emphasizes this."Webtrends supports mobile measurement for all of the major app platforms used by mobile publishers today, and provides SDKs for iOS, Android, BlackBerry and now WP7. Webtrends analytics SDKs are available at http://developer.webtrends.com.About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.For more information, visit www.webtrends.com.Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.(1) Distimo 2011(2) Microsoft-Nokia Announcement Spurs Windows Phone 7 App Development, BusinessWeek, Feb. 2011(3) App developers say their top new platforms for 2011 will be Android, Windows Phone 7, and iPad, Mobile Beat, Nov. 2010