XSEL Sells Hyperlink Research to INTAGE Inc.

• Press Release
• Source: Xinhua Sports & Entertainment Limited
• On 2:30 am EDT, Wednesday October 21, 2009

BEIJING, Oct. 21 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited ("XSEL"; Nasdaq: XSEL), a leading media group in China, announced today that it has completed the disposal of the entire equity interests in Shanghai Hyperlink Market Research Co Ltd, a leading market research company in China, to INTAGE Inc., a Tokyo-based market research leader in Japan.

"While Hyperlink has continued to build on its reputation as a leading market research company in China, we have decided to focus our resources on sports and entertainment," said Ms. Fredy Bush, XSEL CEO. "We believe this transaction provides the best environment for both XSEL and Hyperlink to achieve a new level of success."

XSEL previously announced that it had signed a conditional agreement to sell Hyperlink to INTAGE on March 13, 2009.

About XSEL

Xinhua Sports & Entertainment Limited ("XSEL"; NASDAQ: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China's young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,000 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL - News). For more information, please visit http://www.xsel.com .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL's filings with the U.S. Securities and Exchange Commission, including its annual report on Form -20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

    For more information, please contact:

    Media Contact
     Joy Tsang, XSEL
     Tel:   +86-10-8567-6050; +86-136-2179-1577
     Email: joy.tsang@xsel.com

    IR Contact
     Edward Liu, XSEL
     Tel:   +86-10-8567-6061
     Email: edward.liu@xsel.com

     Howard Gostfrand, American Capital Ventures
     Tel:   +1-305-918-7000; toll free +1-877-918-0774
     Email: info@amcapventures.com

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