XtremeMac Unveils New iPod Case Colors and Designs

Bright, vibrant colors and patterns personalize and protect newest generation of iPod nano and iPod touch

• Press Release
• Source: XtremeMac
• On 3:36 pm EDT, Thursday September 17, 2009

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--XtremeMac, a portfolio brand of Imation Corp. (NYSE: IMN - News) and a leading innovator of accessories for Apple^® products, unveiled a new color palette featuring bright, vibrant colors and patterns for its newest line of custom-designed cases for the recently introduced next generation of iPod nano and iPod touch.

Business Wire - XtremeMac's Microshield(TM) Tatu cases for iPod nano feature clear, durable snap-on protection with integrated patterns. (Photo: XtremeMac).  View ...

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XtremeMac’s new line of cases blends fashion with functionality, protection and style. Each case is custom designed to protect the newest generation of iPod nano and iPod touch and will be available at select retailers nationwide and at www.xtrememac.com with select styles starting in November. XtremeMac’s product line also includes accessories to protect, power and play Apple’s iPhone and iPod.

Tuffwrap™ – Featuring bright colors and unique patterns, the Tuffwrap line provides the ultimate in self-expression and protection for your iPod with its form-fitting high-grade silicone cases.

Tuffwrap for iPod touch is available in two assortments:

• Tuffwrap – A solid color case available in bright blue, pink and classic black.
• Tuffwrap Tatu – A unique case featuring laser-etched designs and includes a viewing stand. Available in bright blue, pink and classic black two tone designs.

Tuffwrap for iPod nano is available in three assortments:

• Tuffwrap – A single translucent case to let the color of the nano shine through.
• Tuffwrap Plus – Combines silicone and hard plastic and includes two silicone cases and one hard plastic screen shield overlay. Also includes a carabineer for convenient portability.
• Tuffwrap Tatu – Available in black and white with a translucent etched pattern that allows the iPod nano’s color to show through; includes a viewing stand.

Each Tuffwrap case offers full access to all switches and jacks, including the newly added video camera on the iPod nano. The touch versions include a screen shield for added protection. Suggested retail prices between $14.99- $29.99.

Microshield™ – Put a clear suit of armor on your iPod nano with this ultra-thin, hard plastic case. Designed to let the iPod nano’s brilliant colors shine through, Microshield includes two backs, one with an integrated belt clip and one without a belt clip for easy portability. Microshield Tatu features clear, durable snap-on protection with integrated patterns – Flourish, Hex and Squares – and includes a viewing stand for watching movies. Each case offers full access to all switches and jacks, including the newly added video camera . Suggested retail prices of $19.99-$24.99.

Sportwrap™ – Take your iPod on-the-go with this high-performance, lightweight armband. Constructed with soft, durable Lycra and neoprene, Sportwrap protects your iPod touch or iPod nano while keeping it in place during even the most rigorous workout. The unique mask on the Sportwrap allows the user to easily insert and remove the device while offering full access to all controls. With a removable cord wrap and a universal size, Sportwrap is perfect for the active user. Available in nano and touch versions with a suggested retail price of $29.99.

Tuffshield™ – The lightweight durable Tuffshield provides superior protection for your iPod touch screen against scratches, dust and dirt. Available in two versions - clear-gloss and anti-glare. Tuffshield has static cling adhesion for easy application and removal. Each Tuffshield package contains three screen protectors and a cleaning cloth for the iPod touch. Suggested retail price is $14.99.

About XtremeMac
XtremeMac is a portfolio brand of Imation Corp. (NYSE: IMN - News). XtremeMac is an innovative leader in designing and manufacturing accessories for Apple’s products, including the iPhone, iPod and Apple TV. Founded in 2001 shortly after the release of the Apple iPod, XtremeMac was the first to introduce a case for the iPod. Focusing solely on Apple products, the brand has grown into one of the premier Apple accessory providers. Further information about XtremeMac can be found at www.xtrememac.com.

Microshield, Sportwrap, Tuffshield, Tuffwrap, and XtremeMac are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6052858&lang=en

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6052858

OLSON
Rachel Studinger, 612-215-3523
rstudinger@oco.com
or
XtremeMac
Katie McCormick, 954-660-7037
kjmccormick@xtrememac.com