Zions Direct Announces Corporate Bond Auction Results

Auctions of Corporate Bonds for Week Ending May 6, 2011


SALT LAKE CITY, UT--(Marketwire - 05/11/11) - Zions Direct (www.zionsdirect.com), the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces their weekly auction results. In auctions closed from May 2, 2011 to May 6, 2011, investors purchasing corporate bonds in the auctions received average taxable yields 0.79 percentage points, or 79 basis points, higher than comparable bonds reported in FINRA's Trade Reporting and Compliance Engine (TRACE).Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at Zions Direct Auctions (www.auctions.zionsdirect.com). Since February 2007, Zions Direct has auctioned over 750 million dollars in more than 2,000 fixed-income auctions.ZIONS DIRECT / BONDDESK® MARKET SNAPSHOTCorporate Bonds' Average Yields Trade Data (source: FINRA's TRACE)

2011 2012 2013 2014 2016 2018 2021
Rating AAA 0.16% 0.27% 0.54% 1.36% 2.34% 3.19% 3.87%
AA 0.27% 0.60% 1.08% 1.84% 2.80% 3.72% 4.53%
A 0.44% 0.74% 1.30% 2.02% 3.04% 4.03% 4.55%
BBB 1.03% 1.00% 1.62% 2.53% 3.43% 4.31% 4.91%
Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)
Issuer Term Rating Auction Yield TRACE Difference
Avg Yield (basis points)
CVS Caremark Corp 4 Month BBB 2.00% 1.03% 97
General Electric
Capital 10 Month AA 1.50% 0.60% 90
Dow Chemical Co 16 Month BBB 1.36% 1.00% 36
3M Company 6 Month AA 1.25% 0.27% 98
JP Morgan 9 Month A 1.15% 0.44% 71
General Mills Inc 17 Month BBB 1.19% 1.00% 19
HSBC Finance Corp 5 Month A 1.05% 0.44% 61
Morgan Stanley 8 Month A 1.59% 0.44% 115
JP Morgan 15 Month A 1.47% 0.74% 73
General Electric
Capital 7 Month AA 1.20% 0.27% 93
JP Morgan 9 Month A 1.20% 0.44% 76
Procter & Gamble 15 Month AA 1.08% 0.60% 48
American Express Bank
(FDIC Ins) 7 Month AAA 0.99% 0.16% 83
Berkshire Hathaway 13 Month AA 1.78% 0.60% 118
General Electric
Capital 3.5 Year AA 2.98% 1.84% 114
Average Difference 79
For more information on Zions Direct and the BondDesk Market Snapshot go to www.zionsdirect.com to sign up to receive the free weekly newsletter or visit www.think.zionsdirect.com to view a Market Snapshot archive.THE INFORMATION IN THE MARKET SNAPSHOT IS NOT INTENDED TO SERVE AS THE BASIS FOR INVESTMENT DECISIONS. PAST PERFORMANCE IS NOT AN INDICATION OF FUTURE RESULTS.About Zions DirectZions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit and corporate and municipal bonds through its web-based Bond Store (www.bondstore.com) and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.About BondDesk Group LLCBondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.Market Snapshot Information DisclaimerTRACE bond trade data displayed as weighted average yield. Corporate bond information from FINRA's Trade Reporting and Compliance Engine (TRACE) as of May 6, 2011. The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds. Auction information from auctions.zionsdirect.com as of May 6, 2011. The aggregate rating for each bond is based on average ratings from Moody's and S&P (when available).Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions.Terms are defined as follows:

Russell Fisher
Zions Direct
(801) 844-7826
Kristin Brown
Racepoint Group
Email Contact
(202) 912-4906
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