Zions Direct Announces Corporate Bond Auction Results

Auctions of Corporate Bonds for Week Ending August 12, 2011


SALT LAKE CITY, UT--(Marketwire -08/17/11)- Zions Direct (www.zionsdirect.com), the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces their weekly auction results.   In auctions closed from August 8, 2011 to August 12, 2011, investors purchasing corporate bonds in the auctions received average taxable yields 0.68 percentage points, or 68 basis points, higher than comparable bonds reported in FINRA's Trade Reporting and Compliance Engine (TRACE).

Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds.   Findings are compared against similar securities auctioned at Zions Direct Auctions (www.auctions.zionsdirect.com).   Since February 2007, Zions Direct has auctioned over 850 million dollars in more than 3,000 fixed-income auctions.

Corporate Bonds' Average Yields Trade Data (source: FINRA's TRACE)

  ---------------------------------------------------------------------------- 2011 - 2012 2012 2013 2014 2016 2018 2021 ---------------------------------------------------------------------------- Rating  

Corporate Bond Auction Comparison Data (auction data from auctions.zionsdirect.com)

  ---------------------------------------------------------------------------- Issuer Term Rating Auction Yield TRACE Difference ---------------------------------------------------------------------------- Avg Yield (basis points) ---------------------------------------------------------------------------- Bellsouth Corp (AT&T) 2 Month A 1.15% 0.74% 41 ---------------------------------------------------------------------------- Walt Disney Company 7 Month A 1.16% 0.74% 42 ---------------------------------------------------------------------------- ConocoPhillips 14 Month A 1.60% 1.83% -23 ---------------------------------------------------------------------------- Kraft Foods Inc 3 Month BBB 1.75% 1.04% 71 ---------------------------------------------------------------------------- Credit Suisse USA Inc 5 Month AA 1.44% 0.32% 112 ---------------------------------------------------------------------------- General Electric Capital 14 Month AA 2.26% 0.62% 164 ---------------------------------------------------------------------------- Credit Suisse USA Inc 3 Month AA 1.12% 0.32% 80 ---------------------------------------------------------------------------- JP Morgan / Bear Stearns Co 6 Month A 1.39% 0.74% 65 ---------------------------------------------------------------------------- AT&T Inc 1 Year A 1.55% 1.83% -28 ---------------------------------------------------------------------------- General Electric Capital 3 Month AA 1.45% 0.32% 113 ---------------------------------------------------------------------------- Target Corp 7 Month A 1.65% 0.74% 91 ---------------------------------------------------------------------------- Goldman Sachs Group Inc 13 Month A 1.55% 1.83% -28 ---------------------------------------------------------------------------- General Electric Capital 3 Month AA 1.00% 0.32% 68 ---------------------------------------------------------------------------- HSBC Finance Corp 7 Month A 1.98% 0.74% 124 ---------------------------------------------------------------------------- Credit Suisse New York 11 Month AA 1.94% 0.62% 132 ---------------------------------------------------------------------------- Average Difference 68 ---------------------------------------------------------------------------- 

For more information on Zions Direct and the BondDesk Market Snapshot go to www.zionsdirect.com to sign up to receive the free weekly newsletter or visit www.think.zionsdirect.com to view a Market Snapshot archive.


About Zions Direct
Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors.   Zions Direct allows retail investors to buy FDIC-insured certificates of deposit and corporate and municipal bonds through its web-based Bond Store (www.bondstore.com) and auction platforms.   In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.

About BondDesk Group LLC
BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America.   The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes.   The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers.   In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.

Market Snapshot Information Disclaimer
TRACE bond trade data displayed as weighted average yield.   Corporate bond information from FINRA's Trade Reporting and Compliance Engine (TRACE) as of August 12, 2011.   The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds.   Auction information from auctions.zionsdirect.com as of August 12, 2011.   The aggregate rating for each bond is based on average ratings from Moody's and S&P (when available).

Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness.   Auction data excludes bonds in undersubscribed auctions.

Terms are defined as follows:

Investment products and services offered through Zions Direct, member of FINRA/SIPC, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested.   FDIC-insured CDs are insured up to $250,000 per individual account holder per bank.


Russell Fisher
Zions Direct
(801) 844-7826
Kristin Brown
Racepoint Group
Email Contact
(202) 912-4906


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