Abercrombie & Fitch Found A Brilliant Way To Distract From Disappointing Numbers

Business Insider

Abercrombie & Fitch has found one way to distract from disappointing sales numbers

The retailer's investor presentations feature some awfully risqué  photos. 

Sapna Maheshwari at Buzzfeed first brought the tactic to our attention when she posted a photo from Abercrombie's investor presentation today. 

We did some digging on Abercrombie's investor relations page and found the company's smoke and mirrors routine has been present for some time. 

These are from the Telsey Advisory Group conference last year: 

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abercrombie investor presentation

Abercrombie Investor Relations

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abercrombie investor presentation

Abercrombie Investor Relations

Here are a couple from a Bank Of America conference earlier this year: 

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abercrombie investor presentation

Abercrombie Investor Relations

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abercrombie investor presentation

Abercrombie Investor Relations

And one from today's earnings presentation: 

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abercrombie investor presentation

Abercrombie Investor Relations



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