Aberdeen "Best Blogs of 2012" Showcases Research Content Reach Across Social Marketing Channels

eBook Shines a Light on Aberdeen Research as a Content Marketing Asset for IT Marketers

Marketwired

BOSTON, MA--(Marketwire - Dec 19, 2012) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the availability of its eBook "Best-in-Class Blogs 2012: Aberdeen Group Insights". The eBook features some of the year's best blog postings from Aberdeen research analysts covering business and IT topics across 16 industry-sector categories, ranging from Business Intelligence, to Marketing Effectiveness, to Supply Chain Management.

Titles of featured blog entries include: "A Self-Service Cry for Help: An Open Letter", "Does Social Matter?", "If the Phone Doesn't Ring, It's a Laggard Calling: Telemarketing and Lead Management", "Is Lead Scoring BS?", "Are You Winning in the Hidden Sales Cycle?", "The Last Slice of Pizza -- What We Didn't Learn About Sales in Kindergarten", "BYOD: Hidden Costs, Unseen Value", "Managed Reporting: No, no, he's not dead, he's, he's restin'", "This Is Not Your Father's Enterprise Network", "Did the Super Bowl Sack Your Network's Performance?", "Three Talent Management Lessons for the US Postal Service", "Yesterday you were a prospect; today you're just a customer", "OOBA: So Call Me, Maybe", "Shredded Tweets", and many others.

"The purpose of this eBook is to showcase Aberdeen's research expertise as a source of powerful content marketing for B2B tech marketers. Our analyst content -- whether in the form of research papers, webinars, infographics or eBooks like this one -- is highly valued by business and IT executives -- the very audience that B2B tech marketers are trying to reach," according to Julie Zadow, Vice President of Marketing for the Aberdeen Group. "We'd like the eBook to raise the IT marketer's interest in the content we can create for every aspect of their marketing strategy, across every vehicle in their multichannel marketing plan, to influence key target prospects at all points of the buying cycle."

The eBook also includes insights from the featured Aberdeen research team members about what they believe are the critical elements contained within a compelling blog posting.

To access the "Best-in-Class Blogs 2012: Aberdeen Group Insights" eBook, visit http://goo.gl/PAB0S.

About Aberdeen Group
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of more than 30 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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