Aberdeen Group Launches New Online Publications, CMO Essentials and TechPro Essentials, to Arm Senior Leaders With News and Insights on Critical Business Issues

New Sites Feature Industry News, Research Highlights, Analyst Perspective, and Curated Content From Industry Practitioners

Marketwired

BOSTON, MA--(Marketwired - Jul 8, 2014) - Aberdeen Group, A Harte Hanks Company (NYSE: HHS), today announced the launch of two new digital publications cultivating industry news and best practices for business professionals. Articles will include news, analysis of current events from Aberdeen analysts, interviews and contributed content from industry practitioners, breakdowns of new research findings, and helpful tips and advice.

CMO Essentials (http://www.CMOEssentials.com) will feature a variety of topics related to the fields of marketing, sales, and customer experience management including executive strategy, demand generation, operations and technology, sales enablement, social media, collaboration, brand strategy, customer satisfaction, Voice of the Customer, analytics and more.

Recent CMO Essentials articles include:

TechPro Essentials (www.techproessentials.com) will provide IT practitioners with the latest news and best practices in the tech industry, covering topics such as big data analytics, BYOD, cloud computing, Internet of Things, Software Defined Networks, IT Management, mobile, security, executive strategy, among others.

Recent TechPro Essentials articles include:

"The launch of these publications enables Aberdeen to better deliver the thought leadership and industry insights that our community and clients have come to rely on us for over 26 years," said Aberdeen Group President Andrew Boyd. "As a publisher of research-driven content, we're excited to connect with our readership community through a fresh, digital publishing approach."

"These sites are an essential part of a new content strategy for Aberdeen as we develop new ways to deliver our primary research in shorter, more effective formats for our readers and clients," said Aberdeen Group Chief Content Officer Maribeth Ross. "With these publications, we seek to foster a true, collaborative experience by encouraging industry practitioners to share their perspectives through contributed content."

To learn more about contributing to CMO Essentials, visit http://cmoessentials.com/cmo-essentials-contributor-guidelines; for TechPro Essentials contributor guidelines, visit http://techproessentials.com/tech-pro-essentials-contributor-guidelines.

About Aberdeen Group
For 26 years, Aberdeen Group has published research that helps businesses worldwide improve performance. We identify Best-in-Class organizations by conducting primary research with industry practitioners. Our team of analysts derives fact-based, vendor-agnostic insights from a proprietary analytical framework independent of outside influence.

The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's content marketing solutions help B2B organizations take control of the Hidden Sales Cycle™ through content licensing, speaking engagements, custom research, and content creation services. Located in Boston, MA, Aberdeen Group is a Harte Hanks Company. www.Aberdeen.com

About Harte Hanks

Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at http://www.hartehanks.com or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners. 

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