Aberdeen Group Publishes Customer Experience and Service Management Research

Research Illustrates Business Impact of Service Operations on Enterprise Performance

Marketwired

BOSTON, MA--(Marketwired - Aug 13, 2013) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of a new research report by Aly Pinder, Jr., Research Analyst for its Customer Experience and Service Management research practice.

"Executive's View of Service: No Longer Just a Sprint to the Bottom Line" highlights how leading enterprises have continued to focus on the service operation to bolster profitability, revenues, and enhance the customer experience. These top performers have been able to demonstrate to senior management the importance of the service organization, and with their support, foster a service-centric environment for the overall organization. This report details the business impact of the service operations through tangible metrics that are important to both front-line managers and C-level executives. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8564&camp=2

Related Research: "Mobile Field Service 2013: Online and On the Move," "Voice of the Customer: Empowered Customers Bring a Wealth of Business Insight," "State of Service Management: Outlook for 2013," "Service to Services: Revenue and the Development of New Opportunities."

View Aly Pinder's postings on the Aberdeen Group blog Research with Results.

Follow Aly on Twitter @Aberdeen_CESM 

About Aberdeen Group, a Harte-Hanks Company

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

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