Aberdeen Publishes IT Security, Retail/Consumer, Networking/Application Performance, SCM Research

BYOD, Mobile Point-of-Service, App Performance Walls, Emerging Markets WAN and Network Optimization, Integrated Transportation Multi-Party Control Towers

Marketwired

BOSTON, MA--(Marketwire - Sep 13, 2012) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Enterprise Applications, Global Supply Management, and Supply Chain Management research practices.

In "Right to Choose vs. Right to Wipe: The Division Triggered by BYOD?," Aberdeen Vice President and Research Fellow Derek Brink examines the tension between enterprise end-users wanting to use their own smartphones and tablets to access enterprise resources, and enterprise IT departments wanting to ensure they can centrally lock/erase/wipe enterprise data if these devices are lost or stolen. Aberdeen's analysis of more than 430 organizations indicates that end-users are actually most productive and most satisfied when enterprise policies support the freedoms of Bring Your Own Device, but within established boundaries and protections. To obtain a complimentary copy of this report and related content from Aberdeen's IT Security and Communications research practices, visit: http://resourcecenter.aberdeen.com/GL/53-mobile-security/.

"Mobile Point-of-Service (POS) Evolution" by Deena Amato-McCoy, Research Analyst for the Aberdeen Retail & Consumer Markets research practice, examines the role that mobile point-of-service will play at store-level, and how solutions will shape the role and functionality of ePOS. The move to mobile solutions stems from consumer demand for faster in-store transaction times, as they have become accustomed to the speed and control of e-commerce. Not only do consumers want everything faster, they want more out of their in-store experience. As a result, 32% of retail respondents are augmenting POS, including ePOS, with multi-channel selling and 38% with self-service functionality. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8151/AI-mobile-shopping-retail.aspx.

"Overcoming Application Performance Walls," authored by Jim Rapoza, Senior Research Analyst for the Aberdeen Networking and Application Performance research practice, looks at how leading organizations are moving to a centralized model for performance management and removing the traditional walls that have existed between stakeholders like application teams, network administrators and business managers. The infrastructure for managing, monitoring and optimizing application performance and user experience has traditionally been siloed among different groups but our research indicates that these practices are starting to change. By taking a centralized approach to application performance and user experience, top performing companies are removing the "old school" management siloes and are gaining a complete understanding of their entire application performance ecosystem. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8122/RA-application-performance-management.aspx

Also authored by Rapoza, "The Need for Optimized Network and WAN Performance in Emerging Markets," examines how organizations in the emerging markets of the developing world face a number of unique and tough challenges in the use of technology and access to high performance networks and data centers. Incomplete and often poor telecom and internet infrastructures can result in slow and unreliable channels for application usage. This report examines how companies in emerging markets are confronting these challenges and building high-performance and optimized networks to ensure the best possible performance for their applications. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8141/RA-network-application-performance.aspx

"Rising above the Cloud: The Integrated Transportation Multi-Party Control Tower" prepared by Bob Heaney, Senior Research Analyst in the Aberdeen Supply Chain Management practice, indicates that in the past 12 months, the supply chain is both more global (85% of companies operate internationally) and more complex, with a significant increase in the number of parties (suppliers, customers, carriers, and countries) that must collaborate in this new environment. A follow-up survey of 96 transportation executives reinforced the premise that increased global complexity, combined with the increased multi-party interactions (suppliers, customers, carriers, and countries), is changing the importance of collaborative execution. This research reveals that cloud-based collaborative transportation and multi-party control tower solutions have evolved and matured to meet growing need. To obtain a complimentary copy of this report, made available in part by TMC (a division of C.H. Robinson) and LeanLogistics, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7830&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

(C) 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
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