SAN FRANCISCO--(BUSINESS WIRE)--
SALESFORCE.COM DREAMFORCE-- Accenture [NYSE:ACN] has been named the recipient of the Salesforce.com Partner Innovation Award for Industry Solutions by salesforce.com. Accenture was recognized for its work with Unilever, building and implementing a digital social platform that connects its marketers, brand managers and partners in 190 countries. The award was presented at Dreamforce 2013, the world’s largest vendor-led technology gathering, on Nov. 18 in San Francisco.
“Accenture is pleased to be recognized for our innovative work with Unilever to deliver a digital social platform that helped to transform their business and enable new ways of collaborating,” said Paul Daugherty, chief technology officer, Accenture. “This work with Unilever is a great example of the industry focused solutions that we’re developing on the Salesforce Platform for our clients around the world.”
“The new applications boost collaboration amongst our marketers globally, helping them to easily find people, information and conversations that they should be a part of,” said Marc Mathieu, SVP Marketing, Unilever. “The platform provides our team with the tools they need to develop and build our brands in local markets, which is critical to driving our ‘Crafting Brands for Life’ strategy.”
“These tools really help us harness the power of the brands, the power of the people in Unilever and our agency partners – that combination is very powerful for us,” said Mark McClennon, CIO Consumer, Unilever. “We’ve gone from a blank piece of paper all the way through to rolling out the first release of the platform in about three months using Salesforce technology. This is nothing short of a marketing and technology transformation for Unilever.”
Accenture built and implemented the digital social platform for Unilever in just 12 weeks. The implementation – which is built on the Salesforce Platform and leverages Salesforce Chatter – enables Unilever marketers to share knowledge, best practices and creative assets across the network.
“We are proud to honor the achievements of the Salesforce Cloud Alliance Partner ecosystem and congratulate Accenture on its Salesforce.com Partner Innovation Award,” said Dan Streetman, senior vice president, Worldwide Alliances and Channel GTM, salesforce.com. “Salesforce.com partners continue to play an important role in enabling businesses to accelerate their customer company transformation and create deeper connections with their customers with social and mobile cloud technologies.”
The work was delivered as part of Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through a combined offering of management consulting, technology and outsourcing to improve interactions with consumers, customers and channels.
Continuing the collaboration with salesforce.com in this space, Accenture is launching Accenture Perfect Consumer Engagement, a new end-to-end marketing and commerce service that leverages digital and social technologies and captures data across the business to provide a cohesive view of the consumer. The service uses information and insight to provide relevant and consistent consumer engagement and experiences while at the same time deepening relationships, increasing consumer acquisition, sales and advocacy. Enabled by Salesforce, Accenture software, solutions and services, and other relevant third party software, the service includes consumer experience and interaction design, consumer analytics and targeting, and campaign and content management.
Accenture is the leading provider on salesforce.com’s largest transformational projects, with more than 2,400 Salesforce skilled personnel. Building on this experience, Accenture is creating industry tailored salesforce.com capabilities and services. In the life sciences industry, Accenture is creating a unique set of proprietary customized applications, assets, solutions and services designed to help life sciences companies maximize physician and patient engagement using Salesforce. This capability will help life sciences companies accelerate the development of new customer-centric, digitally-enabled commercial models of the future necessary to compete and win in the changing healthcare landscape.
The Salesforce.com Partner Innovation Awards is an annual awards program honoring salesforce.com’s consulting partner ecosystem for the contributions they have made in helping customers leverage social and mobile cloud technologies to accelerate customer company transformation. Award winners were honored at salesforce.com’s annual Dreamforce, the world’s largest vendor-led technology gathering, held at the Moscone Convention Center in San Francisco.
Partner recipients of a Salesforce.com Partner Innovation Award were acknowledged in one of 7 categories based on their outstanding customer implementation work:
- Innovation in Sales
- Innovation in Service
- Innovation in Marketing
- Innovation in Platform
- Innovation in Industry Solutions
- Innovation in Mobile Solutions
- Customer Company Innovation
Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
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