Enterprise data, analytics and software-as-a-service firm Acxiom Corporation (ACXM) recently completed the acquisition of LiveRamp, a leading service provider for onboarding customer data into digital marketing applications, for approximately $310 million in cash. The strategic transaction enables Acxiom to fulfill its long-term goal of bridging the gap between offline data and the rapidly growing universe of online marketing applications for a connected ecosystem.
The acquisition brings together one of the best global marketing data companies (in the form of Acxiom) with an emerging leader in data onboarding (in LiveRamp) to create arguably the industry’s most comprehensive network of connections. The combined company offers one of the industry-leading solutions by merging offline customer data with online connectivity and faster onboarding, delivering a true one-to-one marketing at scale.
Together, Acxiom and LiveRamp has access to over 99% of the adult U.S. population to deliver relevant and targeted messages from more than 7,000 global customers and partnerships across all channels and devices. By leveraging LiveRamp’s extensive network and a rich clientele that includes some of the world’s leading brands in retail, entertainment, communications and financial services, Acxiom expects to strengthen its customer pool and venture into a potentially profitable area of digital advertising. Acxiom further intends to extend this capability in Europe and the Asia-Pacific Region within a year.
Founded in 1969, Acxiom offers consumer data and analytics, information technology, data integration, and consulting solutions that enable clients to improve their decision-making processes and better manage customer relationships. Over the years, Acxiom has emerged as a formidable player in the field of marketing services and technology. The company is adding the latest digital platforms to its InfoBase platform to increase the accessibility of its products through various digital channels. These products provide Acxiom a competitive edge in the industry, thereby improving its credibility ratings in the long term.
Acxiom currently has a Zacks Rank #3 (Hold). Other stocks in the industry that appear attractive include Science Applications International Corporation (SAIC), The Hackett Group, Inc. (HCKT) and FTI Consulting, Inc. (FCN), each carrying a Zacks Rank #2 (Buy).
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