Adidas extends World Cup sponsorship until 2030

Reuters

FRANKFURT, Nov 21 (Reuters) - German sportswear maker Adidas will continue to be the official partner and sponsorof the FIFA World Cup soccer tournament, the world's mostwatched sporting event, until 2030, it said on Thursday.

Adidas is currently the world's leading soccer brand butU.S. rival Nike is snapping at its heels.

"This unique partnership and our extensive presence at allFIFA World Cups will help us to expand Adidas' position as theleading football brand worldwide," Adidas Chief ExecutiveHerbert Hainer said in a statement.

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